Integrated digital advertising and marketing company BigTrunk Communications has introduced that it has bagged the digital mandate of Roastea Outlets & Vending Solutions, an rising chain of cafes and distributors of premium tea and occasional merchandising machines throughout metros.
The mandate covers digital advertising and marketing methods for Roastea’s B2B and B2C vertical’s, by way of social media administration, digital media campaigns, influencer advertising and marketing and content material creation.
Chaitanya Bhamidipaty, Co-founder, Roastea Outlets, stated, “As we embark on a path of formidable enlargement with plans to launch 20 new shops in 2023, discovering the fitting digital ally was paramount. BigTrunk’s experience in crafting charming narratives and revolutionary methods aligns completely with our imaginative and prescient.”
Siddharth Mishra, National Head of Marketing, Roastea Outlets & Vending Solutions, added, “This partnership enhances our journey of pioneering cafe experiences and goals to construct a digital household of passionate tea and occasional lovers. With expertise as our driving drive, we’re excited to raise India’s cafe tradition by way of this affiliation with memorable digital advertising and marketing campaigns that strike the fitting chord with our rising base of prospects.”
Bharat Subramaniam, Founder and MD, BigTrunk Communications, stated, “Roastea is greater than only a café because it affords a tasty and distinctive culinary expertise together with a charming atmosphere. Crafting compelling narratives throughout social platforms whereas igniting digital engagement and footfall at Roastea will likely be an exhilarating endeavour for us. We’re all set to spotlight Roastea’s ardour in direction of uniting tea and occasional lovers by leveraging the utmost potential of digital platforms and embracing a 360-degree method whereas exploring limitless prospects with AI-powered creations. Sparking related conversations throughout social media platforms by way of a relatable content material technique would be the key to constructing a neighborhood of tea and occasional lovers searching for distinctive cafe experiences. We are thrilled to unveil our partnership with Roastea and sit up for taking this affiliation to new heights.”
Roastea was arrange by Anurag and Chaitanya Bhamidipaty in 2019. It began off with espresso and tea merchandising machines at places like corporates, workplaces and hospitals.
BigTrunk Communications is headquartered in Mumbai, with branches in Delhi, Bengaluru and Dubai.
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