87% of marketers utilizing video ads consider that their firm achieved a positive return on funding (ROI) in the past yr, based on B2B software program search website Capterra’s research on social media video advertising
The survey, which incorporates responses from 255 Australian advertising professionals or executives, additionally discovered that manufacturers intend to spend 10-20% extra on video advertising in 2023.
21% of these surveyed mentioned 21-30% of their firm’s complete advertising budgets are for video advertising, and greater than half (54%) additionally count on their organisations to spend extra in 2023 than in 2022.
The research reveals 63% of survey respondents citing ‘entry to a youthful viewers’ as the most vital profit to incorporating video content material into their social media advertising technique. However, respondents cited ‘posting persistently’ (58%), ‘attracting followers’ (52%) and ‘creating high-quality content material’ (47%) as the greatest challenges.
58% of survey respondents who work with natural video content material mentioned they characteristic influencer testimonials. The survey additionally discovered that 78% of respondents mentioned their services or products was organically featured in an influencer’s social media video positively, with out a partnership.
Laura Burgess, Content Analyst at Capterra Australia, mentioned marketers could discover it helpful to include social media into their video advertising methods to leverage the energy of visible content material.
“For corporations on a price range, influencers will help when selling each natural and paid video ads,” she mentioned.
“Influencers have constructed credibility and belief with their followers, and their distinctive perspective could end result in participating video ideas. As an aesthetic enchantment, tone and size of video ads have the most impression on prospects, influencers can carry artistic concepts to the desk to seize the viewer’s consideration, and probably, drive product conversions.”
The full article is on the Capterra Australia weblog. The second half of this two-part research examines whether or not Australian corporations are utilizing generative AI instruments to create video content material.
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