The Mumbai-based digital advertising company will ship social media administration, digital campaigns, influencer advertising and content material creation for the self-serve beverage and café enterprise
Roastea co-founders Anurag and Chaitanya Bhamidipaty | Photo credit score: Roastea
Indian self-serve, merchandising and café enterprise Roastea has appointed BigTrunk Communications as its new digital advertising company.
The settlement contains social media, digital campaigns, influencer advertising and content material creation to boost on-line site visitors for Roastea’s B2B and B2C channels.
Founded in 2019, Roastea operates a 1,000-unit self-serve espresso community throughout India alongside a merchandising items and a 12-store café enterprise.“As we embark on a path of bold enlargement with plans to launch 20 new retailers in 2023, discovering the suitable digital ally was paramount. BigTrunk’s experience in crafting charming narratives and modern methods aligns completely with our imaginative and prescient,” mentioned Roastea co-founder Chaitanya Bhamidipaty.
Founded in 2013 and headquartered in Mumbai, BigTrunk Communications has purchasers spanning the automotive, well being and hygiene, retail, pharmaceutical and media industries.
Roastea’s self-serve espresso and tea machine community is current in workplaces, airports and hospitals throughout 17 Indian cities.
In August 2023, the merchandising options and café enterprise introduced plans to roll out 1,500 merchandising machines over the subsequent yr to reach 2,500. Ahmedabad-based Roastea has a longer-term aim of reaching 5,000 machines by 2025.
https://www.worldcoffeeportal.com/Latest/News/2023/August/India-s-Roastea-partners-with-BigTrunk-Communicati
