Ogilvy Asia elevates creativity and innovation with launch of TK Labs in Singapore – Campaign Brief Asia

Ogilvy Asia elevates creativity and innovation with launch of TK Labs in Singapore – Campaign Brief Asia

August 31 2023, 9:32 am | BY Kim Shaw | No Comments

Ogilvy Public Relations Singapore lately launched their regional ASIA hub for TK Labs on the What The Tok! Conference, held on Thursday, August 24, 2023. Attended by greater than 70 invited visitors, the occasion introduced collectively visionaries, trade leaders, and innovators to discover the boundless potential of TikTok.
The convention unveiled TK Labs, a market-first initiative that goals to revolutionise artistic growth, influencer advertising and marketing, commerce, and media execution in the dynamic realm of TikTok. Anchored by a profound understanding of relevance as the brand new cultural forex, TK Labs is the driving pressure behind Ogilvy Singapore’s weekly engagement with TikTok, an unique distinction that solidifies the company’s place as a torchbearer of modern engagement methods.
The regional TK Lab hub primarily based in Singapore marks the seventh hub Lab launch for TK Labs throughout the Ogilvy international community.
“TK Labs by Ogilvy represents our dedication to innovation and our dedication to redefining the artistic panorama in SEA/Asia via the TikTok platform,” says Anggie Aprillia, Director of Content at Ogilvy Singapore. “The What The Tok! Conference showcased our distinctive relationship with TikTok, underlining our company’s imaginative and prescient of pushing boundaries and setting new trade benchmarks as we affirm our place as leaders in shaping the long run of artistic engagement in the digital age .”
Key takeaways from the What The Tok! Conference embrace:• The significance of Shoppertainment; content-driven commerce that seeks to entertainand educate first. It combines content material and neighborhood to create extremely immersive purchasing experiences• The true worth of partnering with content material creators for the long run. It presents a chance to form the long run of classes and communities for manufacturers to return out forward of opponents• Recognising the worth of being on development vs leaping on what’s trending now. Examine the behavioural shifts behind these tendencies to unlock new information and alternatives for tips on how to be on development and even forward of tendencies in the mid and long-term• TikTok and Sound are an inseparable couple. About 9 in 10 TikTok makes use of say sound is significant to the TikTok expertise, with TikTok sound-on campaigns being 2.2 instances simpler at growing model consciousness than opponents’ advertisements with out sound
Emily Poon (pictured under), President of Ogilvy Public Relations, Asia, stated: “Our partnership with TikTok permits us to create content material that seamlessly integrates into individuals’s lives, including worth and resonance. This collaboration reinforces our dedication to crafting compelling culture-first, social-by-design campaigns that resonate deeply with audiences, constructing on our energy because the main artistic communications, social and influencer company in the area.”
TK Labs offered a complete overview of its impactful partnership with TikTok, revealing outstanding statistics that underscore its attain and affect throughout SEA/APAC.
Ogilvy was essentially the most awarded company on the 2023 Influencer Marketing Awards for the fifth consecutive 12 months, taking residence a complete of 23 awards on the night time. Our groups in Asia Pacific contributed 5 of these accolades, with 2 Gold, 1 Silver and 2 Bronze awards in classes spanning throughout Fashion & Beauty, Food & Drink, Health & Fitness, and Influencer Partnership. Ogilvy is the biggest influencer company in the world.


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