Volkswagen, Red Bull and Al Masaood advertising and marketing leaders have joined The Marketing Society’s regional board, underscoring its dedication to attracting top-tier expertise and curating a world-class neighborhood of entrepreneurs.
The Marketing Society already has greater than 400 members within the UAE, serving as a hub for advertising and marketing professionals devoted to advancing their abilities and shaping the business’s future.
The newly-appointed board members convey a wealth of numerous experience to the desk, enhancing the society’s capability to drive innovation and inspiring significant change within the advertising and marketing panorama.
The new board members embody:
Marwa Kaabour, Group Head of Marketing and Corporate Communication, Al Masaood. A CMO-level govt with greater than 25 years’ expertise in establishing and main strategic advertising and marketing communications for world and regional manufacturers within the Middle East.
She is an skilled in establishing advertising and marketing and communication features from scratch for firms and authorities entities. Marwa additionally launched her first e-book in 2023 – ‘Marketing & Communications On The Job’.
Anja Petrovski, Marketing and PR Director at Volkswagen Middle East. A seasoned marketer with over 17 years of expertise within the promoting business, Anja’s experience lies in digital advertising and marketing, content material advertising and marketing, social media, and promoting.
Having made historical past as the primary feminine Marketing Director of Volkswagen Middle East, the place she is accountable for growing and executing the model’s advertising and marketing technique. Anja is devoted to making sure that Volkswagen’s model message resonates with the goal buyer phase within the area.
Aly Tawfik, Area Marketing Director – Middle East, Africa, India, Turkey, CIS and West Asia, Red Bull. With over 20-years expertise within the advertising and marketing business, Aly has labored on many main manufacturers at Henkel, Mars and Coca-Cola.
Currently overseeing groups in 21 numerous markets, Aly can be a member of the Industry Advisory Board for the Edinburgh Business School in Dubai, and an teacher of Marketing on the School of Business of the American University in Cairo (Executive Education). Additionally, he advises start-up and scale up companies resembling Play Verto and others.
Sophie Devonshire, CEO of The Marketing Society, stated:, “They underscore our dedication to championing the advertising and marketing neighborhood within the UAE to create a spot the place numerous views come collectively to drive significant change, as we all know that we’re extra highly effective collectively, than we’re alone.”
The Marketing Society expressed its gratitude to outgoing board members whose time period has come to an finish. All three have made important contributions.
Trixie LohMirmand, Executive Vice President, Events Management, Dubai World Trade Centre & CEO KAON International
Asmaa Quorrich, Chief Marketing Officer, Saudi Tourism Authority
Mike Fairburn, Managing Director, SRMG X
To develop into a member of The Marketing Society and discover out extra data, go to https://www.marketingsociety.com/area/uae