In an unique interplay with MediaBrief, Saurav Agarwal, Founder and Chief Executive Officer of PromotEdge, speaks in regards to the launch and progress of his Kolkata-based built-in marketing company – PromotEdge. He discusses his company’s EDGE-based method for measurable outcomes and descriptions how PromotEdge blends collectively creativity, efficiency, and know-how.
Agarwal highlights how PromotEdge leverages content material marketing, user-generated content material, and influencer marketing, and discusses the company’s roadmap for 2023. Read on.
Give us an outline of PromotEdge and its journey to this point. What was the perception behind the launch of PromotEdge?
romotEdge is an built-in marketing and digital promoting company based mostly in Kolkata. We began the corporate in 2015 with actually no understanding of the company’s enterprise mannequin, however with the true intent to help scaling companies and startups to develop.
Since my childhood, I’ve been observing mother and father, uncles, and neighbors scuffling with gross sales and scaling their companies. While working in corporates, I noticed that the problem will not be gross sales however marketing. Sales are a subset/logistical half of marketing. Being tired of only one factor in a repetitive mode pushed me to decide on the company enterprise over a model.
Tell us about PromotEdge’s suite of choices. How do you create worth in your stakeholders?
Built on the pillars of design, know-how, and marketing, PromotEdge gives providers that embody Brand Strategy & Design, Web Solutions, Digital Marketing, Automation & Analytics, and Audio-Visual Production.
Our EDGE-based method ensures that we ship quantifiable outcomes for our shoppers. We satisfaction ourselves in being a ‘Digital Desi’ company (marketing with out jargons), offering simple but impactful marketing options that may create a novel narrative for manufacturers.
How do you guarantee a seamless integration of creativity, efficiency, and know-how throughout these choices?
At PromotEdge, we combine creativity, efficiency, and know-how by collaborating all verticals. We encourage teamwork, set targets and actions, a no brainer SOPs, and a robust evaluation mechanism.
This method helps us to be free from the repetitive duties and discover time to brainstorm, innovate and ship efficient options throughout all our choices.
Elaborate on this EDGE-based method, and the way does it generate measurable outcomes for manufacturers?
Our method on the firm focuses on:
E: Engagement – We construct actual connections with prospects, going past simply numbers to grasp their wants.
D: Data-Driven Decision Making – Our reporting system analyzes not simply digital metrics, but in addition our contribution to the consumer’s general progress. We look into the foundation causes and results to make knowledgeable choices.
G: Growth Focused – We imagine in an end-to-end resolution that emphasizes the expansion of the consumer’s group, at all times aiming to align with their particular targets.
E: Efficiency and Effectiveness – We ensure that our options are easy and clear, with out jargons, whereas making certain they’re each time and cost-efficient.
Together, these ideas information our efforts to supply significant and measurable outcomes for our shoppers.
Tell us a few notably difficult challenge or marketing campaign that PromotEdge efficiently executed, and what methods had been employed to beat obstacles?
PromotEdge took on the difficult activity of branding the Kolkata Thunderbolts (KTB), a first-of-its-kind Volleyball crew for the Prime Volleyball League, an IPL-format International Tournament broadcasted by Sony Networks. The problem was huge as volleyball was neither performed nor watched extensively in that area.
Understanding the native tradition and sentiments, we didn’t merely model KTB as one other sporting crew. We determined to make it an embodiment of the innate sporting spirit present in each native alley or ‘gully’.
Our slogan, Khelbe Bangla, Jitbe Bangla, mirrored this philosophy, emphasizing that each sport performed by these males introduced the spirit of Bengal with them onto the sphere.
To additional join with the neighborhood, we launched a personality (insider) named Volley Biswas, a sport critic who symbolizes the opinionated native fan present in each gully. Volley Biswas turned the voice of Bengal and a symbolic spirit animal for the crew, touring with them and resonating with followers.
This culturally customized method allowed us to beat the impediment of selling a lesser-known sport, making a connection between the crew and the native inhabitants, and making the Kolkata Thunderbolts a real extension of Bengal’s sporting tradition.
How does digital marketing handle restricted assets and the necessity for fast progress in startups?
At PromotEdge, we perceive the constraints startups face, particularly in phrases of restricted assets like time, cash, and proper manpower. Digital marketing immediately addresses these challenges, enabling precision focusing on and automation utilizing numerous instruments and platforms, optimizing useful resource allocation. It’s not solely scalable and cost-effective but in addition time environment friendly.
Using fast and versatile strategies, we get the very best worth for our shoppers. We use instruments like social media, search outcomes, and online advertisements to assist companies develop quick. Even although we’re actually good at digital stuff, we provide extra than simply that. We mix totally different approaches to provide our shoppers the very best outcomes.
With the rise of content material marketing, user-generated content material and influencer marketing, how does PromotEdge incorporate these traits into their methods to boost model engagement and attain?
At PromotEdge, we imagine in maintaining with what’s ‘in’, and what’s related for our manufacturers.
In phrases of content material marketing, PromotEdge goes past mere promotion to ascertain a real connection. Similar to how members of the family collect round elders for partaking tales, their content material goals to not solely promote but in addition forge a significant connection. Just as age-old kahaniyan (tales) captivate consideration, PromotEdge’s content material weaves narratives that resonate with audiences on a private stage.
User-generated content material performs a pivotal function in our method too. At PromotEdge we leverage the facility of buyer experiences by encouraging shoppers’ prospects to share their very own interactions with the model.
This method is akin to trusting a pal’s suggestion for a unbelievable biryani place, creating an environment that feels extra like a familial gathering slightly than conventional marketing. By involving prospects in model storytelling, PromotEdge transforms them into lively contributors, fostering a way of belonging.
Incorporating influencer marketing, PromotEdge faucets into the efficiency of well-matched influencers. Much just like the affect of a beloved Bollywood star endorsing a product, PromotEdge collaborates with influencers who seamlessly resonate with the essence of the consumer’s model. This synergy successfully pairs the influencer’s attraction with the model’s values, analogous to the harmonious pairing of chai and samosas.
By seamlessly integrating these methods, PromotEdge goes past the realm of mere model show. Their method encompasses a deeper objective – that of integrating manufacturers into the material of the patron’s life, embracing an genuine desi model. In doing so, PromotEdge nurtures not simply model engagement, but in addition a way of familial connection that underpins their distinctive method.
Combining all this, PromotEdge isn’t nearly exhibiting off manufacturers; it’s about making them a component of the household, in our personal desi model.
What are your plans going ahead? PromotEdge’s high priorities and roadmap for 2023?
2023 is all about pushing boundaries, making certain top-notch service, and strengthening our dedication to shoppers and crew members alike. We’re enthusiastic about this journey and look ahead to making large waves within the trade.
What ought to freshers and younger, just-started-working entrepreneurs should study digital and holistic marketing?
For freshers and people simply embarking on their marketing journey, it’s pivotal to grasp that digital marketing is, at its core, merely marketing executed on digital platforms. The essence of marketing remains constant, whether it’s offline or online.
While mastering the technicalities of digital instruments is helpful, marketing acumen is one thing that may’t be solely discovered via instruments; it’s nurtured over time with expertise, insights, logical considering, and experiments (hit & trial). Central to being a profitable marketer is a deep comprehension of the consumer’s enterprise and making an attempt so as to add worth of their enterprise.
Next in line are communication abilities. In a world linked via screens, how one communicates – be it by way of e-mail, cellphone calls, shows, or even WhatsApp – could make or break offers. Discipline, which encompasses dedication and the artwork of diligent follow-ups, is a trait each marketer should domesticate.
Lastly, the world of marketing is continually evolving, pushed by innovation (each digital and mainline) and shifting shopper behaviors. Freshers should inculcate a behavior of steady studying. The web is a goldmine of data; recurrently scrolling via related web sites, experimenting with new methods, and embracing innovation can propel one’s marketing journey forward.