When it involves marketing your real estate business, video is king. Global statistics from 2023 present that individuals watch movies for a mean of 100 minutes a day, with millennials — the biggest share of dwelling consumers within the U.S. — spending 10 to twenty hours every week watching movies.
From quick Instagram reels to lengthy movies on YouTube, video is right here to remain. Here are 13 video marketing best practices for your real estate business.
1. Understand your viewers
Your video marketing technique begins with your viewers.
You wouldn’t present the identical scary film to a 5-year-old as you’ll a 25-year-old. Videos for your real estate business aren’t any totally different.
Watch movies on YouTube aimed toward luxurious dwelling consumers and examine it with ones tailor-made to first-time dwelling consumers. Chances are good the script, the angles and the highlighted options shall be very totally different.
Ask your self:
Who am I promoting to?
What are their priorities?
What do they should know?
How can I meet their wants?
Create your movies accordingly.
2. Tell a narrative
It’s simple to click on away from a boring video that rambles on and on with out a level. To seize a viewer’s consideration, that you must inform a narrative in regards to the property you’re displaying. The story may spotlight the historic options of the house or clarify how a starter dwelling helped consumers construct their lives collectively.
Whatever it’s, inform a story that retains them on your web page. Just like an in-person walkthrough, viewers have to see themselves within the dwelling to think about how they are going to make it their very own.
3. Use higher expertise
If you might be marketing a house with expansive grounds, lovely architectural particulars or attractive surroundings, put money into a drone and discover ways to use it correctly. Drones seize particulars that common images can not. They additionally reveal the scope of a giant property and illustrate clearly the place outbuildings and different landmarks lie in relation to the primary home and the houses round it.
4. Add digital walkthroughs
Record and submit digital walkthroughs for potential consumers. Your written itemizing is less complicated to visualise if it’s accompanied by a narrated walkthrough, particularly if the viewer can transfer and switch in every room. Virtual excursions can even spotlight the outside of the house, plus neighborhood options and facilities.
5. Spend time in manufacturing
There’s a time and a spot for a fast Instagram reel, however in some instances, you’ll want a superbly produced video. Invest in good video gear and spend time enhancing your footage. If it’s in your funds, then rent an expert videographer or buy high quality enhancing software program.
6. Choose an applicable size
Whether you’re posting drone excursions, digital walkthroughs or TikTookay movies, dimension issues. In many instances, dwelling consumers wish to see quick clips, not a 15-minute video. If every room in an inventory deserves quarter-hour of fame, break it up into shorter clips. Aim for two-minute clips, particularly on Instagram and TikTookay. Try to not exceed 5 minutes.
7. Utilize search engine optimization
Search engine optimization, which determines the place an internet site seems on the search outcomes web page, is crucial within the age of video. Most natural search outcomes listing the highest three hyperlinks as movies, and also you wish to be as near the highest of that listing as attainable.
On YouTube, this implies:
Adding key phrases within the description of the video
Naming your video with key phrases
Tagging matters related to your video
Customizing a thumbnail
Captioning movies on Instagram and TikTookay can also be useful, as is utilizing related hashtags within the optimized remark part of the video.
8. Optimize for cell
Because 99% of householders start their search on-line, your movies have to be viewable on quite a lot of units. This means optimizing for cell. Optimizing for cell streamlines the content material so it isn’t cluttered or laborious to navigate on a smaller display. Optimized movies gained’t have lags, skips or take endlessly to load both.
9. Don’t overlook a name to motion
When a possible dwelling purchaser finishes watching your video, what would you like them to do? Most viewers wait for directions, and in the event you don’t present a name to motion, they’ll maintain scrolling. (*13*) directing viewers to contact data or asking a query and requesting solutions within the remark part.
10. Share throughout platforms
Millennials loves YouTube, and Gen Z scrolls TikTookay, however each are potential householders you wish to attain. Market to totally different generations by sharing movies throughout platforms, the place attainable. For instance, the identical firm owns Facebook and Instagram, that means one easy click on posts in each locations.
You may have to tweak the outline or add tags for totally different platforms, however sharing throughout the large three — YouTube, Facebook and Instagram — casts a suitably huge internet for potential shoppers. Don’t overlook to share movies with your electronic mail listing, too.
11. Engage with viewers
Good or unhealthy, the remark part of any video will be illuminating, heartbreaking and infuriating. Don’t ignore it. Engage in an expert method with the individuals who attain out to you. Many dwelling consumers wish to see how a real estate agent handles battle and roadblocks. Engagement builds relationships and belief — precisely what that you must construct your business.
12. Analyze and enhance
Don’t submit a video, reply a couple of feedback and stroll away. Use easy analytics instruments to find out how your video is performing in attain, views and conversions.
Specifically take a look at:
How many individuals have seen the video
How many individuals have clicked hyperlinks or visited your profile
How many individuals have contacted you through direct message or electronic mail
If your numbers are low, your description or tags might have work. You gained’t know till you look fastidiously at what’s working and what wants to alter.
13. Keep posting
If the primary video doesn’t get quite a lot of traction, maintain going. There is quite a lot of noise on the web, and it could take time to construct a following. Just prefer it takes a number of dwelling showings to search out the appropriate purchaser, it could take a sequence of movies earlier than potential shoppers attain out. Keep posting high-quality movies, and your efforts will repay.