The New Generation Social & Digital Media Awards listing of 2023 finalists was introduced on 30 August. Creative-solutions company, Machine_ efficiently had every of their entries convert to a finalist, creating 12 in whole, throughout artistic and content material advertising and marketing.The New Gen Awards recognise each the main native corporates and businesses that produce excellent and modern campaigns that construct manufacturers in ground-breaking methods. This 12 months, Machine_ entered a variety of work from its artistic and content material advertising and marketing specialist division, with all entries changing to finalists.Four of the entries consisted of work from Machine_’s long-standing consumer, Sanlam. “We’re thrilled to see our work throughout the Sanlam Group recognised,” says Alex Forrester-Strydom, Machine_ Cape Town enterprise unit director. “It’s testomony to our capability to construct consumer partnerships which permit for us to innovate, refresh and re-imagine, based mostly on knowledge, to create wonderful work and worth inside their companies,” says Alex.Machine_ additionally proudly submitted work from its latest campaigns for Spotify South Africa, together with the viral mockumentary, “Ons Praat Nie Afrikaans Nie, Ons Sing Dit”. Read extra about the marketing campaign, that includes comedic genius, Schalk Bezuidenhout, right here. Spotify’s “You Like It, We Got It” built-in marketing campaign was additionally the first time that Spotify had finished a marketing campaign talking purely to South Africans on such a scale – TV, OOH, radio, on-line audio, social media and digital. And it acquired unbelievable outcomes.“This listing is a testomony to the depth and breadth of what Machine_ does – and does effectively. Our finalists vary from inner comms and content material advertising and marketing to modern use of social and built-in model campaigns. These are for each proudly South African in addition to international manufacturers, making their mark in the nation – with assist from us,” Jabulani Sigege, Machine_ Cape Town govt artistic director.Machine_’s 12 2023 New Gen Finalists:Blogging Excellence:Sanlam Reality “Wealth Sense Blog”Most Innovative use of Social & Digital Media:Prime Video “Jack Ryan S3 Binge-Watching Calendar”Spotify SA “You Like It, We Got It”Best Integrated Marketing Campaign:Spotify SA “You Like It, We Got It”Best Influencer Marketing Campaign:Spotify SA “Ons Praat Nie Afrikaans Nie, Ons Sing Dit”Most Viral Campaign by Agency:Spotify SA “Ons Praat Nie Afrikaans Nie, Ons Sing Dit”Most Innovative use of Social & Digital Media by a Med-Large Agency:Prime Video “Jack Ryan S3 Binge-Watching Calendar”Best Influencer Marketing Campaign by an Agency:Spotify SA “Ons Praat Nie Afrikaans Nie, Ons Sing Dit”Best Marketing Automation Campaign:Sanlam Reality “Open Market Acquisition”Best Online Newsletter:Sanlam “Retail Mass Takeover”Best Online Magazine:Nutun Digital Brand Services “From TCR Ngage to Nutun Ngage”Sanlam “Connect”This 12 months’s awards gala ceremony will likely be hosted at The Hilton Hotel, Sandton on Wednesday 27 September. Read extra about the New Gen awards right here.
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