FORUM: In the Loop | Asian Legal Business

FORUM: In the Loop | Asian Legal Business
FORUM: In the Loop | Asian Legal Business

Mohit Saraf, Abhijit Joshi, Mamta Jha, Sudip Mahapatra, 

According to a survey of normal counsel in the UK and the U.S. carried out by content material advertising platform Passle, virtually half of GCs (48 %) stated they’d ditch companies that don’t preserve them knowledgeable of related authorized developments, with 61 % of GCs preferring to work with legislation companies that proactively replace them as the authorized panorama modifications. Law companies, due to this fact, have to make retaining GCs up to date a precedence. 


As a legislation agency, how do you retain purchasers up to date on modifications to the authorized panorama, together with related authorized developments?


Mohit Saraf, managing accomplice, Saraf & Partners

At Saraf and Partners, we’re devoted to making sure that our purchasers are at all times well-informed and empowered to navigate the ever-evolving authorized panorama. To obtain this, we’ve got applied a sturdy and proactive method to maintain our purchasers up to date on related authorized developments. We preserve open strains of communication with our purchasers by means of tailor-made newsletters, authorized alerts, and shopper advisories. We organise insightful webinars & workshops on authorized tendencies, present personalised consultations to debate particular authorized modifications, and leverage authorized know-how to watch authorized databases, information sources, and regulatory updates. We consider that knowledgeable purchasers are empowered purchasers. Our dedication to offering well timed and correct info units us aside as a trusted accomplice in our purchasers’ authorized journey.


Abhijit Joshi, managing accomplice, Veritas Legal

It is an attention-grabbing query. There is a superb line between updating purchasers and dumping them with information sustainably. The trick is in the high quality of the replace, as additionally how succinct is such replace. We at Veritas Legal are consistently endeavouring to realize this.

For essential modifications, we’ve got “Newsflash.” In this, timing is crucial; due to this fact, the capability to get this throughout to the shopper in a qualitative however extraordinarily time-efficient method is the key. We do have our quarterly publication, wherein we’ve got tried to focus on sure sectors. We hope so as to add extra sectors to this article. Webinars and knowledge-sharing classes are additionally an effective way to supply GCs and our purchasers’ inside groups with the newest authorized insights and finest practices.

The subsequent is being adaptive by way of communication. For instance, throughout the pandemic, we tailored to a communication that was wholly targeted on anticipating the purchasers’ points and offering some options so the purchasers are in readiness, as the whole world was in an unknown zone. Therefore, to our thoughts, curation of updates and adaptableness of the identical is essential to shopper communication.


Mamta Jha, senior accomplice, Inttl Advocare

Updating purchasers with newest authorized developments is a cornerstone of Inttl Advocare’s philosophy. Considering the quickly evolving authorized panorama, retaining purchasers well-informed is non-negotiable since current and future enterprise pursuits and techniques are depending on the authorized outlook. Knowledge-sharing instils confidence and luxury in world purchasers who’re used to differing authorized frameworks, and, thus, are closely reliant on us to navigate the nuances of native legislation.

To preserve our purchasers up to date, we share periodic newsletters, emails, and displays, aside from organising knowledge-sharing seminars throughout scheduled “sync classes.” We additionally share detailed evaluation of great authorized developments, in order that purchasers make knowledgeable choices, absolutely conscious of competing advantages and pitfalls. We additionally satisfaction ourselves in having a sturdy on-line presence targeted on delivering newest authorized updates, to make sure prepared entry thereto, Lastly, we additionally upskill our members to make sure that authorized recommendation throughout the board is at all times present and related.


Sudip Mahapatra, accomplice, S&R Associates

We have a digital distribution structure that we use to ship common updates to our purchasers on current authorized developments. In addition, legal professionals typically attain out to purchasers personally to tell them about regulatory modifications. We additionally conduct periodic workshops for our purchasers on varied authorized developments.

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About the Author: Amanda