THE #1 kind of marketing in the present day is content marketing! Your content marketing specialist performs an important role in what you are promoting creating the proper content that may construct and nurture a group, set up your model as a frontrunner in your area and finally generate leads and gross sales.
This article breaks down the role and performance a content marketing specialist performs in your organisation, the abilities they want, wage ranges from a range of markets and lastly, programs you could take to change into a content marketing specialist.
What is a Content Marketing Specialist?
A content marketing specialist is accountable for creating, modifying, optimising, and strategising the course of an organization’s content. They’re tasked with guaranteeing content — regardless of its kind — is fascinating, related, and discoverable. Content marketing specialists additionally strategise and contribute to the creation and distribution of content. They play a crucial role in an organization’s inbound marketing technique, as content can be utilized in the consciousness, consideration, and determination phases of a marketing marketing campaign.
Duties of a Content Marketing Specialist
• Develop and implement a content marketing technique
• Research trade developments and subjects to create related and precious content
• Write, edit and proofread numerous varieties of content, comparable to weblog posts, articles, and social media posts
• Create and handle a content calendar
• Optimise content for serps
• Promote content by means of numerous channels, comparable to social media and e-mail marketing
• Analyse and report on the efficiency of the content
• Collaborate with different groups, comparable to design and product groups, to create cohesive campaigns
• Stay up-to-date with digital marketing developments and applied sciences
Qualifications
• A bachelor’s diploma in marketing, communications, journalism or a associated work expertise
• 1-3 years of expertise in content marketing, digital marketing, or a associated subject.
• Strong writing, modifying, and proofreading abilities.
• Familiarity with content administration techniques (WordPress, Squarespace, Shopify, Wix)
• Thorough understanding of analytics instruments.
• Experience with search engine optimisation (website positioning) and social media administration.
• Knowledge of and expertise with marketing automation instruments.
• Strong venture administration abilities and talent to multitask.
• Strong analytical abilities and talent to measure and report on the efficiency of content.
• Experience with design and video modifying instruments is a plus.
• A portfolio of related content.
Salary Ranges For Content Marketing Specialists
• United States – $33,530 – $120,460usd per yr
• United Kingdom – $37,000 – $55,000usd per yr
• China – $22,000 – $71,000 USD – per yr
• Australia – $42,000 – $82,000usd per yr
Certifications
To change into licensed in content marketing, listed here are some of the high free and paid programs you are able to do:
• Content Marketing – HubSpot (Free)
• Content Marketing – SEMrush (Free)
• Content Marketing Foundations – LinkedIn Learning (Free)
• Content Marketing Mastery – Digital Marketer (Paid)
• Content Marketing – Clickminded (Paid)
Top Books To Read For Content Marketing
• Content Inc – Joe Pulizzi
• Epic Content 2 – Joe Pulizzi
• They Ask, You Answer – Marcus Sheridan
• 1 Page Marketing Plan – Allan Dib
• Marketing Made Simple – Donald Miller
• This Is Marketing – Seth Godin
• Dotcom Secrets – Russell Brunson
Content marketing is at all times altering as a result of the platforms that we’re creating content for are at all times innovating or including new options for us to create content. That’s why it’s crucial that as a enterprise, your marketing workforce or content marketing specialists must maintain updated with how content can be utilized to drive enterprise.
Caribbean companies must cease attempting to emulate their favorite TikTokers or content creators as a result of 9 out of 10 occasions, the content creators you are attempting to emulate aren’t enterprise house owners, nor are they product consultants in your trade.
This is the largest purpose why content does not convert for many companies, the content being created for what you are promoting does not assist your viewers to unravel any of the issues in your trade and you might be utilizing content creators to faucet right into a wider viewers, however there is no such thing as a substance to the content, simply one other advert.
Start specializing in upskilling your marketing workforce to know the BUSINESS of CONTENT! Content is the #1 kind of marketing on this digital age and it’s time for our companies to begin producing content and cease specializing in solely producing advertisements.
Your advertisements can’t and do not present worth, the means wonderful, insightful, academic, entertaining content can. When you wish to spend cash on boosting your content, give attention to boosting your greatest performing content.
Keron Rose is a digital strategist that works with Caribbean companies in constructing their digital presence and monetising their platforms. Learn extra at KeronRose.com or try the Digipreneur FM podcast on Apple Podcast, Spotify or Google Podcast.
https://www.jamaicaobserver.com/enterprise/the-role-of-the-content-marketing-specialist/
