Marketing doesn’t should be textbook. The great thing about it’s that it’s by no means restricted and may go so far as your creativity permits. You can go as wild and wacky as your brand means that you can.
So with that in thoughts, I assumed I would invite you to develop your thoughts and take into account 10 uncommon strategies you possibly can check out to supercharge your advertising and marketing and increase your brand attraction.
1. Reverse engineer your rivals.
If your rivals are seeing success, establish what differentiates them and reverse engineer their strategies to create a roadmap for your success.
2. Host some quirky occasions.
Make your brand memorable and get key folks in your goal business speaking about you by internet hosting an uncommon occasion. It could possibly be a themed occasion, contain an uncommon exercise, or maintain it in an distinctive location. Invite key influencers in your business and wow them. You’ll get some nice social media content material for your future information feed, and you possibly can even generate some inbound leads too.
Image credit score: www.tavitsphotography.com
3. Engage with micro-influencers
Everyone talks concerning the worth of influencer advertising and marketing. Influencer advertising and marketing is outlined as a brand that collaborates with an influencer to market considered one of its services or products.
The influencer could possibly be on-line or offline. If they’re on-line, they’ll seemingly have an enormous following on social media. If they’re offline, they’re often called a key participant of their business and are hyper linked.
To get your brand observed and talked about, you don’t should go for the big-name influencers; crew up with micro-influencers with a smaller however extremely engaged viewers. Their authenticity will work wonders for your brand.
4. Tell charming tales.
Storytelling is a potent advertising and marketing instrument. Craft compelling tales round your brand, merchandise, or prospects to evoke feelings and create a long-lasting connection.
If your tales are adequate, they’ll even generate engagement and dialog, additional enabling you to convey your brand’s persona and values.
Image credit score: www.easy.ink
5. Hijack trending subjects.
Stay on prime of trending subjects and cleverly incorporate them into your advertising and marketing campaigns. This well timed strategy may help you trip the waves of social media virality.
6. Partner up.
Look past your business for potential partnerships. Collaborating with companies in numerous niches can open new avenues and develop your attain.
Red Bull and GoProfessional have entered right into a partnership and are attaining some superb outcomes. Their partnership includes co-branding, half content material advertising and marketing and half comarketing all rolled into one.
Their greatest exercise (each collectively and individually) was Stratos in 2012. This occasion was hosted by Red Bull and concerned Felix Baumgartner leaping from a helium balloon 24 miles above the earth, capturing the entire thing on a GoProfessional digicam. He shattered three world data, broke the sound barrier and was watched dwell by 8 million viewers, setting a brand new document for YouTube within the course of.
7. Get interactive with chatbots.
Have you ever thought-about putting in a chatbot on your web site? There are some nice chatbot instruments on the market that encourage web site guests to have interaction with you.
One instrument that I’ve used up to now known as tawk.to. With this instrument, you may monitor and chat with the guests on your web site, reply to help tickets, organise contacts and create a assist centre to empower prospects to assist themselves. And better of all? It’s FREE!
Image credit score: www.trendhunter.com
8. Host Webinars with a Punch
Spice up your webinars by inviting business consultants, conducting dwell polls, andintegrating interactive components. Make them entertaining and informative to maintain members hooked.
9. Go, guerrilla!
Guerrilla advertising and marketing makes use of novel or unconventional strategies to spice up gross sales or appeal to curiosity in a brand or enterprise.
(*10*)’s did some guerrilla advertising and marketing throughout Zuricfest, a well-known Swiss competition.
Entitled the MacFries Pedestrian Crossing, they embellished zebra crossings exterior their eating places into large finger chip shows. This drew festivalgoers’ consideration and was a artistic approach to promote the brand exterior conventional meals stalls.
https://channeleye.media/marketing-masterclass-10-unconventional-strategies-for-turbocharging-your-brand/
