From Premium Quality Demand to Social Media Influence, the Changing Face of Men’s Grooming

From Premium Quality Demand to Social Media Influence, the Changing Face of Men’s Grooming

DUBLIN, Sept. 8, 2023 /PRNewswire/ — The “Male Toiletries Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” report has been added to’s providing.
The world male toiletries market reached a measurement of US$ 25.9 billion in 2022, and it’s anticipated to develop to US$ 31.3 billion by 2028, at a Compound Annual Growth Rate (CAGR) of 2.9% throughout 2023-2028.
Male toiletries embody a variety of merchandise utilized by males to keep private hygiene and grooming. These merchandise embrace oils, shampoos, deodorants, conditioners, soaps, face washes, hair gels, lotions, balms, perfumes, shaving lotions, and razors.
They serve the objective of stopping varied pores and skin and hygiene points, equivalent to physique odor, pimples, wrinkles, and pores and skin allergic reactions.
Market Trends:
Several traits are influencing the progress of the male toiletries market:

Increasing Awareness of Health and Hygiene: Men worldwide have gotten extra aware of their well being, hygiene, and bodily look. This heightened consciousness is driving the demand for male toiletries as shoppers search merchandise that may assist them keep private grooming and hygiene requirements.
Demand for Premium Quality Toiletries: The rising urbanization, improved residing requirements, and elevated buying energy of people have led to a rising demand for premium-quality male toiletries. Consumers are keen to put money into merchandise that supply superior high quality and extra advantages.
Social Media Influence: Social media platforms play a big position in shaping client preferences and driving demand for male toiletries. The affect of on-line platforms, coupled with superstar endorsements and social media advertising and marketing campaigns, is contributing to the market’s progress.
Herbal and Organic Products: There is a rising pattern towards natural and natural toiletries constructed from pure and sustainably sourced substances. This pattern is particularly prevalent amongst shoppers with delicate pores and skin who search mild, chemical-free alternate options.
Rise of Salons and Medical Spas: The rising quantity of salons and medical spas has created a requirement for specialised male toiletries utilized in grooming and skincare routines. These institutions typically advocate and promote grooming merchandise to their shoppers.
E-Commerce Growth: Rapid digitization, busy existence, elevated smartphone utilization, and high-speed web entry have shifted client preferences towards on-line purchasing. The comfort of e-commerce, together with a large product choice and doorstep supply, is positively impacting the male toiletries market.

Market Segmentation: The male toiletries market is segmented based mostly on a number of elements:

Product Types: The market consists of deodorants, haircare merchandise, skincare merchandise, and bathe merchandise. Deodorants at the moment dominate this phase.
Types: Male toiletries are categorized into mass merchandise and premium merchandise. Mass merchandise maintain the majority of the market share.
Distribution Channels: The distribution channels embrace supermarkets and hypermarkets, pharmacies, specialty shops, departmental shops, and others. Supermarkets and hypermarkets have a wider assortment of merchandise and maintain the majority of the world market share.

Regional Insights:

North America: This area has a big market share due to the excessive consciousness amongst males about well being, hygiene, and grooming.
Europe: Europe leads the market, pushed by an identical consciousness of well being and grooming requirements amongst its male inhabitants.
Asia Pacific: The Asia-Pacific area is witnessing substantial progress due to the rising entrance of main insurance coverage suppliers and higher consciousness of incapacity insurance coverage advantages.

Key Players:
Several main corporations function in the world male toiletries market, together with Beiersdorf AG, L’Oreal SA, Procter & Gamble Company (P&G), Shiseido Company, Unilever PLC, The Estee Lauder Companies Inc., Coty Inc., and Molton Brown Limited
Key Attributes:

Report Attribute

No. of Pages

Forecast Period
2022 – 2028

Estimated Market Value (USD) in 2022
$25.9 Million

Forecasted Market Value (USD) by 2028
$31.3 Million

Compound Annual Growth Rate
3.2 %

Regions Covered

For extra details about this report go to
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SOURCE Research and Markets

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