Digital Marketing Expert – ANZ

Digital Marketing Expert – ANZ

 Work Your Magic with us! Ready to discover, break boundaries, and uncover extra? We know you’ve bought huge plans – so will we! Our colleagues throughout the globe love innovating with science and know-how to complement individuals’s lives with our options in Healthcare, Life Science, and Electronics. Together, we dream huge and are keen about caring for our wealthy combine of individuals, prospects, sufferers, and planet. That’s why we’re at all times in search of curious minds that see themselves imagining the unimaginable with us.  The position: An thrilling new alternative has arisen to hitch the corporate as a Digital Marketing Expert. You will likely be a part of a rising staff which ensures distinctive development of the e-commerce channel. Specifically, you may be liable for rising the eCommerce enterprise with our prospects via account-based mostly advertising and marketing, content material advertising and marketing and different digital advertising and marketing ways.  The major tasks of this place embrace, however usually are not restricted to:  Target viewers: Understand the goal buyer personas, their journey, the funnel stage, and use a number of ways to enhance KPIs at every stage. Collaboration: with the gross sales and advertising and marketing staff, to formulate advertising and marketing and marketing campaign methods to combine content material advertising and marketing, social media, advertising and marketing content material and collaterals to run holistic campaigns Lead and Revenue era: via varied ABM and EDM campaigns for various segments, to realize and retain prospects.Marketing campaigns: arrange touchdown pages, types associated to ongoing advertising and marketing campaigns to trace leads flowing into CRMInitiatives: Launch a number of digital initiatives with the assistance of native, regional, international groups, to extend model retention, with varied buyer segments. Analytics: establish buyer and product hole areas to suggest digital advertising and marketing intervention for varied phases of funnel; carry out analytics on varied platforms out there to establish and enhance efficiency metrics Who you’re:Overall 6-8+ years of expertise working in a world group driving digital initiatives (B2B business and Lifesciences sector expertise most well-liked) MBA in advertising and marketing most well-liked.Demand generations expertise spanning paid, content material advertising and marketing, website positioning, SEM, e-mail and social media advertising and marketing.Proficiency in advertising and marketing planning and automation instruments (SFMC, Eloqua, Google adverts, DV360 Criteo, Sparktoro, Meltwater), CRM platforms, and demand-gen platformsExperienced in working in a regional position or working in a cross-cultural setting.What we provide: We are curious minds that come from a broad vary of backgrounds, views, and life experiences. We have fun all dimensions of range and imagine that it drives excellence and innovation, strengthening our potential to steer in science and know-how. We are dedicated to creating entry and alternatives for all to develop and develop at your personal tempo. Join us in constructing a tradition of inclusion and belonging that impacts hundreds of thousands and empowers everybody to work their magic and champion human progress! Apply now and change into part of our numerous staff!

https://www.merckgroup.com/en/careers/jobs/267982.html

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