NBCUniversal’s Global Advertising and Partnerships division is leveraging expertise and IP from the corporate’s networks for a customized advert marketing campaign produced in-house for Israeli gaming startup Candivore’s launch of its flagship sport Match Masters in the U.S.
The marketing campaign, tag-lined “All The Drama You Need,” will consist of three customized 30-second spots, that includes Real Housewives star Dorit Kemsley, former professional wrestler and Barmageddon host Nikki Garcia, and influencer and former Top Chef VIP contestant Chiky BomBom enjoying the so-called “match-3” sport, a puzzle sport in which gamers should match tiles/objects to make them disappear. The promotion, touted as making certain model security, will run for 13 weeks on linear TV networks and for one month on digital, starting right this moment, Tuesday.
The objective is to introduce Match Masters to a U.S. viewers and showcase how the sport provides a enjoyable escape from every day drama by placing it in the fingers of NBCU unscripted expertise used to drama-filled environment.
“NBCUniversal’s collaboration with Candivore exemplifies the potential for manufacturers to faucet into owned IP and expertise to create a deeper reference to followers who’re additionally shoppers,” stated Maggy Chan, managing director & govt vp, international promoting & partnerships, NBCUniversal. “We noticed a singular alternative with this partnership to leverage the unrivaled fandom related to our content material, combining the authenticity of influencer advertising with the paramount significance of model security.”
Added Ilya Agron, COO at Candivore: “From a world perspective, leveraging NBCUniversal’s library of premium content material and programming was a positive and brand-safe option to faucet into high-profile U.S. expertise and the fandom related to them.”
In one of the advert spots on Bravo, Kemsley is seen throughout a luxe occasion full of Housewives disagreement, however she is just targeted on the sport. In a second spot on E!, Garcia’s consideration is on successful a Match Masters showdown regardless of a chaotic dressing room scene unfolding round her. In the third spot on Telemundo, Chiky BomBom performs the sport in a professional kitchen whilst a hearth breaks out.
Dorit from ‘Real Housewives of Beverly Hills’
Courtesy of NBCUniversal