Social media managers are frequently requested to tackle plenty of totally different roles, based mostly on the evolution of platforms, the growth of recent methods, audience, staffing conditions, and so on. But it’s that variation that usually makes the job so attention-grabbing, in keeping with the newest survey from Hootsuite, which includes a vary of insights from folks working in the social media area, to supply a greater understanding of how they see their work, their key challenges, and the way the business, in common, is altering over time.
And it’s altering, as at all times. And with numerous companies compelled into lay-offs over the previous yr, the survey comes at a very attention-grabbing time in the house.
Hootsuite surveyed over 3,800 folks working in the social media area for the report, which covers a variety of key components like job expectations, satisfaction, pay charges, and extra.
You can obtain the full 80-page report right here, which features a heap of in-depth insights, however in this put up, we’ll have a look at a few of the key notes.
First off, the report appears to be like at the key challenges for social media managers, which is able to sound fairly acquainted to most.
Never having sufficient time is nearly an embedded staple, as a result of we’d all love to have the ability to create video clips, AR results, VR experiences, and so on. But you’ll be able to solely accomplish that a lot, and in most circumstances, that means that your social media supervisor is masking the essential components, although there are at all times different alternatives on the horizon.
Also value noting the “56% of individuals don’t really feel like their bosses perceive social” stat. That’s altering over time, however it may be a frustration, in that you’re growing methods typically based mostly on a flawed understanding as to what social media advertising can truly present.
In different phrases, plenty of exhausting conversations about how one can’t simply make issues go viral on demand (I’m kidding, however…).
Yet, regardless of these challenges, most social media managers do get pleasure from their job.
According to the report, 77% of social entrepreneurs are completely satisfied in their position, whereas social execs whose jobs are solely devoted to social media are the happiest cohort.
Though that’s not the norm, with most social managers cut up throughout different components.
Maybe there’s a case to be made for extra devoted social media roles, although the challenges in monitoring ROI, which will be partially linked again to the above-noted broader misunderstanding of the course of, might be a proscribing issue right here.
The report additionally appears to be like at the benefits and drawbacks of working from house for social media managers.
No surprises there, whereas it additionally appears to be like at which particular duties social media managers discover kind of difficult.
Hootsuite’s additionally included knowledge on common pay charges for social execs, which can provide you with some benchmarks to your subsequent overview assembly.
Also value noting that solely 29% of social media managers indicated that they’ve been in a position to advance into greater administration roles, which suggests that regardless of social media maturing as a enterprise consideration, it’s possible nonetheless not seen as being at the identical stage as extra conventional processes.
Or social media managers don’t make nice folks managers, perhaps. You can draw your individual conclusions, but it surely’s one other attention-grabbing knowledge level from the survey insights.
There’s a heap extra information in the full report, which additionally covers extra particular components of working in social, together with gender steadiness, responses to latest lay-offs, impacts on psychological well being, and extra.
You can obtain Hootsuite’s full “2023 Social Media Career Report” right here.