National firm searching for a Director of Content Marketing for a hybrid position in Lehigh Valley, PA! Amazing advantages and WLB!This Jobot Job is hosted by: Alicia BlakeAre you a match? Easy Apply now by clicking the “Apply Now” button and sending us your resume.Salary: $100,000 – $125,000 per yearA bit about us:We are the world’s main Home affiliation that helps its members succeed by studying and certification, proprietary analysis, knowledgeable assets and unique trade occasions.Why be part of us?What we Offer:Competitive base wage and general compensation packageFull advantages: Medical, Dental, VisionGenerous PTO, trip, sick, and holidaysLife Insurance coverage401 (Ok) with beneficiant firm matchJob ParticularsThe Director of Content Marketing will likely be answerable for managing and creating the advertising and marketing and promoting campaigns in addition to overseeing the advertising and marketing and occasion collateral. The very best candidate has established a observe file as a devoted, proactive, and optimistic supervisor and group participant and isready for his or her subsequent problem. You will work together recurrently with different executives and departments,together with advertising and marketing, gross sales, inventive, expertise and occasions.What you can be doing:Develop and execute methods and ways to advertise the model and drive certified leads.● Oversee advertising and marketing manufacturing to develop / deploy profitable advertising and marketing and advertisingcampaigns from ideation to execution.● Work with Brand Manager to provide model advertising and marketing collateral, from brochures and eventmaterials to case research and model type guides.● Work with VP of Marketing to create and produce all gross sales supplies from media kits to sellsheets and positioning statements for shoppers.● Measure and report on the efficiency of advertising and marketing campaigns to supply perception, continuallyassess ways and targets.● Oversee all promotional supplies together with press releases, catalogs, brochures, flyers, andprogram/media guides.● Provide help for particular occasions (digital and in-person) corresponding to conferences, trade reveals,sponsored consumer applications, and extra.● Oversee the event of unique content material for the web site and social media, includingarticles, infographics, movies, and extra.● Help develop requirements, processes, and instruments to drive larger efficiencies in how we work andoperate as a cross-functional group.● Lead, handle and mentor the digital content material/social group, together with the power to create andcommunicate clear and attainable undertaking goals and necessities.● Ensures division applications/initiatives are on schedule, present and on finances.● Attend and take part within the annual commerce present and different occasions as wanted.What it’s best to have:Four-year undergraduate diploma in advertising and marketing, promoting or business8+ years expertise in model and content material advertising and marketing, from the leisure (TV/Film), media, publishing, promoting or client product advertising and marketing on the client-side or with a PR agency or agency8+ years’ expertise in constructing gross sales and promoting applications to profitable conclusions.Proven functionality in growing inventive and modern advertising and marketing methods that closely leverage on-line and offline channelsOutstanding inventive abilities in growing campaigns from inception to launchExperience crystallizing key strategic insights from disparate information sourcesStrong undertaking administration abilities and skill to execute high quality work inside tight deadlinesSuperior communication abilities and skill to work together with senior executives and exterior enterprise partnersExtraordinary problem-solving abilities, an entrepreneurial spirit and fervour for the model, a strategic and inventive thinker with a eager eye for detailExperience with Google go well with of enterprise merchandise, excel, powerpoint and so forth.In-depth expertise with digital and direct response advertising and marketing.Competence as a copywriter with an eye fixed for efficient emails, print / digital advertisements and touchdownIn-depth expertise working with CMS to create and handle day by day/weekly contentExperience working with advertising and marketing, product, inventive, and technical groups.Inquisitive, strategic thinker with glorious analytical, written, and verbal abilities.Interested in listening to extra? Easy Apply now by clicking the “Apply Now” button.