L-R: Chris Gross, Will Stevens, Sam Rix.
Sure Studios, the Sydney-based full-service manufacturing studio behind content material for manufacturers together with L’Oreal, Hahn, Nescafe, H&R Block, and Clipsal, has secured investment from digital advertising and marketing company, So Shall We.
So Shall We’s stake in Sure Studios will result in the creation of a brand new government management workforce, which sees Sure Studios’ MD Will Stevens be a part of So Shall We companions, Sam Rix and Chris Gross, to drive the expansion of each companies in Australia, and internationally.
Future and present shoppers of So Shall We, together with Manchester United FC, News Corp, and Storage King, together with these of Sure Studios, together with Marriott, Marley Spoon, and Rebel Sport, will acquire entry to the mixed strategic and artistic capabilities of each companies, together with digital advertising and marketing, promoting technique, and 360° video manufacturing.
Newly housed underneath one roof, the partnership between So Shall We and Sure Studios will ship enhanced planning and execution capabilities for all shoppers by infusing efficiency advertising and marketing campaigns with premium video options, whereas enhancing marketing campaign effectiveness and efficiencies essential to delivering return on promoting spend for shoppers.
Rix mentioned content material is the undisputed ammunition of content material advertising and marketing, with high-quality video ever extra vital in efficiency advertising and marketing, which is what makes the investment in Sure Studios such a strong play in guaranteeing that So Shall We’s capabilities proceed to maintain tempo with its ambitions.
“As properly as streamlining processes and driving efficiencies, bringing each companies underneath one roof will turn out to be an vital a part of giving shoppers full confidence that premium content material is ready to attain the widest attainable viewers by way of the ability of good efficiency advertising and marketing,” he mentioned.
Stevens mentioned So Shall We are leaders in terms of accelerating manufacturers’ development by getting the appropriate eyeballs onto content material, which is exactly the peace of mind that Sure Studios wants in terms of placing high-quality branded content material out into the world for its shoppers.
“So Shall We’s expertise of delivering measurable outcomes for manufacturers throughout a number of classes and markets will probably be essential for this subsequent part of Sure Studios’ development, with Chris and Sam the proper companions to assist take us on that journey,” he mentioned.
Gross mentioned Sure Studios has been creating killer content material for family title manufacturers for the perfect a part of a decade now, and with Stevens on the helm, it was solely a matter of time earlier than somebody snapped them up; he is simply grateful it was Sure Studios.
“With a background in finance, audit, accounting, and know-how previous to taking on the reins at Sure Studios, Will’s strategy to branded content material is in contrast to something we’ve seen elsewhere within the trade, infusing the artwork of artistic video with the intricacy of accounting,” he mentioned.
Established in 2019, So Shall We provides a full suite of digital advertising and marketing and content material companies, together with technique, efficiency media, information science, conversion fee optimisation, and content material creation.
Established in 2015, Sure Studios is a full service manufacturing studio offering ideation, digital technique, and manufacturing for main manufacturers, startups, and every little thing in between.
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