The 3-day digital occasion delivered some 30 classes that includes 56 main consultants and practitioners showcasing the newest advances in Intent Data, Content Marketing and Demand Generation
TechTarget, Inc. (Nasdaq: TTGT), the worldwide chief in B2B know-how buy intent knowledge and advertising and marketing providers introduced that its 3rd annual BrightTALK Reach Virtual SummitTM has come to a detailed, attaining document development and engagement. Since its inception, TechTarget’s flagship digital occasion has showcased main B2B advertising and marketing & gross sales consultants and practitioners sharing experiences, insights and methodologies to assist companies make their go-to-markets carry out higher than ever earlier than. Reach has grown constantly through the years, with dramatic will increase in 2023 – this yr’s occasion delivered 1000’s of registrations and attendees and featured 60% extra classes and 150% extra audio system.
“Today’s market situations have put intense strain on B2B income groups. Marketing and gross sales professionals should assume tougher and work smarter to seek out, interact and convert extra patrons. Companies succeeding right this moment are adapting shortly, utilizing intent knowledge proactively and leaning into revolutionary methods to set themselves aside,” mentioned Michael Cotoia, Chief Executive Officer, TechTarget. “Our annual Reach occasion arms groups with world-class content material and revolutionary perception from main trade consultants & analysts, extremely profitable practitioners from prime TechTarget purchasers and the brightest minds from inside our personal group. We ship future-proof methods, actionable finest practices and real-world use circumstances in a extremely accessible and versatile digital format that busy groups can instantly implement to drive breakthrough outcomes for his or her organizations.”
With classes from North America, EMEA and APAC, Reach 2023 centered on three topically vital tracks – Intent, Content and Demand – delivering a powerhouse lineup of audio system and world-class manufacturers, that includes:
Insight from main trade consultants and analysts, together with Seth Marrs, Principal Analyst, Forrester; Sangram Vajre, Terminus Co-Founder and CEO, GTM Partners; Randy Seidl, Co-Founder, The Sales Community; Maxwell Iskiev; Sr. Market Research Analyst, HubSpot; Christophe Bertrand, Practice Director and Melinda Marks, Senior Analyst, Enterprise Strategy Group; and extra.
Highly actionable classes from TechTarget clients and prime world manufacturers like Palo Alto, F5, ServiceNow, Secureworks, HPE and Proofpoint.
Best practices from distinguished TechTarget companions and world businesses like Demandbase, WriterAI, MOI Global and Just Global.
The newest innovation and product & buyer methods from TechTarget executives together with: Rebecca Kitchens, President; John Steinert, Chief Marketing Officer; Andy Briney, Chief Product Officer; Jon Panker, Managing Director, APAC; Heather Turner, SVP of Customer Success; and Paul Healey, VP, AI Strategy.
One of the main advertising and marketing and gross sales digital occasions within the trade, Reach options free, direct entry to content material in a versatile format designed to permit busy practitioners to interact with content material in the best way that they like. Leveraging TechTarget’s adaptable and scalable BrightTALKTM Virtual Event platform, attendees can attend stay or entry classes on-demand instantly after they air and simply share them with their colleagues. This yr’s occasion generated vital engagement throughout quite a lot of present, extremely related matters to Marketing and Sales groups throughout the trade:
Maximizing worth supply from Intent Data throughout the customer’s journey
Aligning groups and leveraging data-driven insights to energy profitable ABM packages
The newest methods and software of Generative AI for content material and advertising and marketing and gross sales motions
Strategies for reinforcing ROI from content material growth to proliferation
Getting essentially the most out of webinars and video inside a content material plan
Moving previous MQLs to purchasing teams and alternatives
Using holistic pondering and up to date approaches to drive main Go-to-Market (GTM) enchancment
Advanced Partner and Alliance Marketing strategies to speed up purchaser choices
Reach 2023 and its some 30 classes can all be accessed on-demand right here.
About TechTargetTechTarget (Nasdaq: TTGT) is the worldwide chief in buy intent-driven advertising and marketing and gross sales providers that ship enterprise affect for enterprise know-how firms. By creating ample, high-quality editorial content material throughout greater than 150 extremely focused technology-specific web sites and 1,100+ channels, TechTarget attracts and nurtures communities of know-how patrons researching their firms’ info know-how wants. By understanding these patrons’ content material consumption behaviors, TechTarget creates the acquisition intent insights that gas environment friendly and efficient advertising and marketing and gross sales actions for purchasers world wide.
TechTarget has workplaces in Boston, London, Munich, New York, Paris, Singapore and Sydney. For extra info, go to techtarget.com and observe us on LinkedIn.
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