Accenture Acquires SIGNAL to Enhance its Integrated Marketing Capabilities in Japan
NEW YORK and TOKYO; Oct. 2, 2023 – Accenture (NYSE: ACN) has acquired SIGNAL, an built-in advertising agency primarily based in Tokyo, Japan. The acquisition additional strengthens Accenture’s potential to help shoppers’ advertising transformation throughout owned, paid and earned media.
SIGNAL, beforehand owned by VECTOR, the most important PR group in Japan, provides built-in advertising companies combining capabilities throughout public relations, social media administration, influencer advertising, promoting operations, analysis and internet manufacturing.
With this acquisition, roughly 100 trade specialists from SIGNAL have joined the Accenture advertising operations crew in Japan to assist organizations ship a seamless expertise throughout all channels, maximizing their advertising investments.
Atsushi Egawa, who leads Accenture’s enterprise in Japan, mentioned, “SIGNAL’s excessive stage of experience in the advertising area is wide-ranging, spanning in the areas of PR, advertising, and communication, collectively we’ll improve our potential to create development by way of relevance, speed up our consumer’s enterprise-wide transformation, constructing a strong aggressive benefit in the market”.
Daisuke Kusaba, CEO of SIGNAL mentioned, “Since our founding in 2005, we’ve got been increasing our enterprise scope by always searching for new communication strategies, with the pursuits of our shoppers and customers in thoughts. By working along with Accenture, we may have a good better impression on the companies we offer and contribute to creating ” wealth for all staff, shoppers, and society”.
About Accenture
Accenture is a number one international skilled companies firm that helps the world’s main companies, governments and different organizations construct their digital core, optimize their operations, speed up income development and improve citizen companies—creating tangible worth at velocity and scale. We are a expertise and innovation led firm with 733,000 individuals serving shoppers in greater than 120 nations. Technology is on the core of change right this moment, and we’re one of many world’s leaders in serving to drive that change, with sturdy ecosystem relationships. We mix our energy in know-how with unmatched trade expertise, purposeful experience and international supply functionality. We are uniquely in a position to ship tangible outcomes due to our broad vary of companies, options and property throughout Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, along with our tradition of shared success and dedication to creating 360° worth, allow us to assist our shoppers succeed and construct trusted, lasting relationships. We measure our success by the 360° worth we create for our shoppers, one another, our shareholders, companions and communities. Visit us at www.accenture.com.
Forward-Looking Statements
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These dangers embrace, with out limitation, dangers that: the transaction won’t obtain the anticipated advantages for Accenture; Accenture’s outcomes of operations have been, and should in the longer term be, adversely affected by unstable, damaging or unsure financial and political circumstances and the consequences of those circumstances on the corporate’s shoppers’ companies and ranges of enterprise exercise; Accenture’s enterprise relies on producing and sustaining consumer demand for the corporate’s companies and options together with by way of the difference and growth of its companies and options in response to ongoing modifications in know-how and choices, and a major discount in such demand or an incapacity to reply to the evolving technological surroundings may materially have an effect on the corporate’s outcomes of operations; if Accenture is unable to match individuals and their abilities with consumer demand around the globe and entice and retain professionals with sturdy management abilities, the corporate’s enterprise, the utilization charge of the corporate’s professionals and the corporate’s outcomes of operations could also be materially adversely affected; Accenture faces authorized, reputational and monetary dangers from any failure to shield consumer and/or firm knowledge from safety incidents or cyberattacks; the markets in which Accenture operates are extremely aggressive, and Accenture won’t have the option to compete successfully; Accenture’s potential to entice and retain enterprise and staff might depend upon its status in {the marketplace}; Accenture’s environmental, social and governance (ESG) commitments and disclosures might expose it to reputational dangers and authorized legal responsibility; if Accenture doesn’t efficiently handle and develop its relationships with key ecosystem companions or fails to anticipate and set up new alliances in new applied sciences, the corporate’s outcomes of operations could possibly be adversely affected; Accenture’s profitability may materially endure if the corporate is unable to acquire favorable pricing for its companies and options, if the corporate is unable to stay aggressive, if its cost-management methods are unsuccessful or if it experiences supply inefficiencies or fail to fulfill sure agreed-upon targets or particular service ranges; modifications in Accenture’s stage of taxes, in addition to audits, investigations and tax proceedings, or modifications in tax legal guidelines or in their interpretation or enforcement, may have a fabric opposed impact on the corporate’s efficient tax charge, outcomes of operations, money flows and monetary situation; Accenture’s outcomes of operations could possibly be materially adversely affected by fluctuations in overseas foreign money alternate charges; modifications to accounting requirements or in the estimates and assumptions Accenture makes in reference to the preparation of its consolidated monetary statements may adversely have an effect on its monetary outcomes; because of Accenture’s geographically numerous operations and technique to proceed to develop in key markets around the globe, the corporate is extra inclined to sure dangers; if Accenture is unable to handle the organizational challenges related to its measurement, the corporate may be unable to obtain its enterprise aims; Accenture won’t achieve success at buying, investing in or integrating companies, getting into into joint ventures or divesting companies; Accenture’s enterprise could possibly be materially adversely affected if the corporate incurs authorized legal responsibility; Accenture’s international operations expose the corporate to quite a few and generally conflicting authorized and regulatory necessities; Accenture’s work with authorities shoppers exposes the corporate to extra dangers inherent in the federal government contracting surroundings; if Accenture is unable to shield or implement its mental property rights or if Accenture’s companies or options infringe upon the mental property rights of others or the corporate loses its potential to make the most of the mental property of others, its enterprise could possibly be adversely affected; Accenture could also be topic to criticism and damaging publicity associated to its incorporation in Ireland; in addition to the dangers, uncertainties and different components mentioned beneath the “Risk Factors” heading in Accenture plc’s most up-to-date Annual Report on Form 10-Ok and different paperwork filed with or furnished to the Securities and Exchange Commission. Statements in this information launch communicate solely as of the date they had been made, and Accenture undertakes no responsibility to replace any forward-looking statements made in this information launch or to conform such statements to precise outcomes or modifications in Accenture’s expectations.
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Contact:
Ken Kanda
Accenture Japan
+81 45 330 7157
[email protected]
https://newsroom.accenture.com/information/accenture-acquires-signal-to-enhance-its-integrated-marketing-capabilities-in-japan.htm
