Wednesday 04-10-2023 14:59
The shortlist for the 2023 Effective Digital Marketing Awards has been revealed. It options campaigns from manufacturers together with UBS, McDonald’s, Philips, B&Q, Deutsche Telekom, First Mortgage, The Rugby Football Union, Visa, The New South Wales Government, Genesis Motor Europe. The winners will likely be introduced at a Virtual Awards Ceremony on 7 December. Congratulations to all of the shortlisted entries. Here’s the shortlist in full…
Most Effective Content Marketing CampaignCube Group – Discover the Untapped Potential of Buyer Personas in Your Content Milpark Education incorporating CA Connect and Social Path – Not simply one other BCom DiplomaStrategyJohnBeerens.com and Fingerspitz – Profitable Price Perception Experiments UBS and NYT – UBS & NYT Sustainable Investing: In Conversation Tackling the Climate DisasterMost Effective Digital Advertising Campaign Deutsche Telekom and Mindshare – #WhatWeValue: Embracing Volunteerism with Gen ZFirst Mortgage and QueryClick – Scaling Lead Gen with Paid SearchHoppenbrouwers Techniek and Fingerspitz – Conquering a Tight Labor Market with Dynamic Feeds and PersonalizationNew South Wales Government and New South Wales Environment Protection Authority – Don’t Be a Tosser!RFU and Fifty – The Red Roses Take on The Women’s World CupVisa and Ogury – How Ogury’s Cookieless Technology Helped VISA Engage Users During the 2022 FIFA World CupMost Innovative CampaignB&Q and Yodel Mobile – B&Q Innovates with Unconventional Strategy to Drive App Revenue GrowthCortina and Fingerspitz – Branded Advertising on Google… Do, or Do Not?Gamelight – Gamelight: $6M/month AI Campaign for a Top Grossing Mobile SportNew South Wales Government and New South Wales Environment Protection Authority – Don’t Be a Tosser!Visa and Ogury – How Ogury’s Cookieless Technology Helped VISA Engage Users During the 2022 FIFA World Cup
Most Effective Integrated CampaignMilpark Education incorporating CA Connect and Social Path – Not simply one other BCom DegreeNSW Government and M&C Saatchi Australia – NSW Government Cost of ResidingNew South Wales Government and New South Wales Environment Protection Authority – Don’t Be a Tosser!
Most Effective International CampaignDeutsche Telekom and Mindshare – #WhatWeValue: Embracing Volunteerism with Gen ZGenesis Motor Europe and eight&4 – eight&4 x Genesis Motor EuropePhilips x Kokoon and Nuuk Digital – Nuuk Helps Philips x Kokoon Launch First AI Sleep HeadphonesZoetis, Total Media and Pixability – Zoetis OA Awareness
Most Effective Launch CampaignGenesis Motor Europe and eight&4 – Genesis GV60 Face ConnectLiechtensteinische Landesbank AG and adlicious GmbH – wiLLBe Cash LaunchMilpark Education incorporating CA Connect and Social Path – Not simply one other BCom DiplomaPhilips x Kokoon and Nuuk Digital – Nuuk Helps Philips x Kokoon Launch First AI Sleep Headphones
Most Effective Mobile CampaignB&Q and Yodel Mobile – Transforming B&Q right into a Mobile-first Business, One Mobile Campaign at a Time.EE, Essence & Picnic – EE Full Fibre BroadbandGamelight – Gamelight: $6M/month AI Campaign for a Top Grossing Mobile GameMade Tech and FoneMedia – #MadeForGoodMcDonald’s Germany and Creata – Little Smurfs, Big Plans
Most Effective Performance Marketing CampaignGamelight – Gamelight: $6m/month AI Campaign for a Top Grossing Mobile GameJohnBeerens.com and Fingerspitz – Profitable Price Perception Experiments
Most Effective Search Campaign Avanti Travel Insurance and Climbing Trees – Flying Onto Page 1 Rankings OrganicallyB&Q and Yodel Mobile – Combining search engine marketing and ASO Techniques to Drive B&Q Revenue and App Store SuccessCortina and Fingerspitz – Branded Advertising on Google… Do, or Do Not?Hell Pizza and Pure search engine marketing – Devil’s Advocate – Tempting More Customers to Hell PizzaNexera and Cube Group – The Power of Understanding User Intent: A Data-driven ApproachPrezzy Card and Pure search engine marketing – Accept No Imitations: Claiming the First Page for Prezzy Card
Most Effective Social CampaignColliers and Hootsuite – Colliers Unlocks Global Reach by Empowering Employees to Shine on Social with Hootsuite Hoppenbrouwers Techniek and Fingerspitz – Conquering a Tight Labor Market with Dynamic Feeds and Personalization Mind and eight&4 – Mind: No More Silent Nights
Most Effective Tech Platform Demandbase – IFS builds an Effective ABM techniqueIterable – IterableOgury – Ogury, the Future-proof Cookieless Advertising TechnologyQueryClick – Demystifying the Customer Journey with Cookieless AttributionSharethrough – Decarbonizing the Programmatic Supply Chain with Green PMPs by SharethroughShirofune – Dentsu Digital Case Study
https://mobilemarketingmagazine.com/2023-effective-digital-marketing-awards-shortlist-revealed
