Mars has created the brand new function of chief model and expertise officer for its Petcare division, which owns a variety of pet meals manufacturers, together with Whiskas and Pedigree, in addition to veterinary providers manufacturers Linnaeus and Banfield.
The function has gone to Najoh Tita-Reid, who’s presently chief marketing officer at laptop peripherals firm Logitech. Tita-Reid will be part of on 20 November and be accountable for making a seamless model and client expertise throughout Mars Petcare’s manufacturers and providers.
At Logitech she led worldwide marketing, model fairness, artistic, branded and direct-to-consumer ecommerce websites, and marketing transformation throughout 120 international locations. She has additionally labored at Bayer, Merck, GlobalHue and Procter & Gamble.
Mars Petcare has not had a marketing chief since 2019, when Leonid Sudakov moved after six years in the CMO function to run its digital content material and providers enterprise Kinship. Since then particular person enterprise models inside Mars Petcare have led their very own marketing efforts.
Tita-Reid will now report back to Sudakov, who was promoted in March to president of development, digital and platforms and handed the duty of main development by new fashions of client engagement.
Sudakov stated: “Najoh is an distinctive marketer and globally recognised chief, recognized for constructing robust, numerous and inclusive groups. She will carry her broad and spectacular expertise throughout tech, healthcare and client items to assist us scale our influence and speed up our digital transformation, permitting us to raised meet the wants of pet house owners and rework the expertise of pet possession.”
Campaign US named her in its annual CMO 50 checklist of fifty entrepreneurs setting the bar and altering the sport final 12 months, writing that “since becoming a member of Logitech as global CMO in April 2021, she has helped rework what was referred to as a stodgy gadget producer right into a fixture in streaming and influencer marketing”.
Tita-Reid additionally co-founded the Black Executive CMO Alliance, a gaggle that goals to supply an area for black marketing C-suite executives to create alternative, entry and equality for the present and subsequent technology of black marketing leaders.
She stated: “I’m thrilled to affix Mars Petcare at such a pivotal second, to assist lead the following section of development. It is a enterprise I’ve lengthy admired for its inspiring objective, nice individuals and superb manufacturers – and it has already confirmed that incumbents can innovate, rework, and develop. I’m trying ahead to becoming a member of the crew to assist clear up the on a regular basis challenges dealing with pet house owners.”
https://www.campaignasia.com/article/mars-petcare-brings-in-first-global-marketing-chief-since-2019/492046
