New Hire/Promotion
On Oct 12, 2023
Taft Communications, a Trenton-based, purpose-focused communications consultancy, named Lindsey Pascarella because the agency’s first chief shopper officer. An award-winning communications skilled, Pascarella has 20 years of expertise with a nationwide communications businesses, serving as a frontrunner and counselor throughout many industries and a various vary of classes, together with content material improvement, company social accountability, shopper packaged items, well being and wellness, and influencer advertising and marketing.
In this newly created position, she’s going to be a part of Taft’s government committee alongside chief government officer, Ted Deutsch, and chief monetary officer, Mark McNulty. In addition to overseeing account operations, she’s going to work intently with account groups to supply high-level strategic steering, drive strategic development, and optimize shopper outcomes.
“Adding the place of chief shopper officer reinforces our dedication to glorious service and enhances our capabilities to supply purpose-focused communications to our purchasers,” Deutsch stated. “Lindsey’s huge business expertise and expertise for driving high-performing groups will additional strengthen the agency as we embark on our fortieth 12 months in enterprise and proceed our development trajectory.”
“I’m honored to be becoming a member of the unimaginable Taft staff as its first chief shopper officer throughout a time when the agency is gaining rising recognition as a boutique business chief,” Pascarella stated. “Taft has an distinctive monitor report of shopper service and creativity, and I’m excited to use my expertise creating cultural relevance for manufacturers, thought leaders and non-profits to assist organizations notice the facility of their objective.”
Before becoming a member of Taft, Pascarella most not too long ago served as senior vp and managing director for Krupp, a NYC-based agency specializing in creating and amplifying platforms for thought leaders, authors, and consultants. Prior to that, throughout her tenure at MWWPR, she spearheaded built-in communications applications for a number of the most-recognized corporations and types
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