Colgate-Palmolive secured three gold, 5 silver and two bronze awards and was duly topped the “Marketer of the Year” at the Philippines’ third version of the Marketing Excellence Awards.The multinational shopper merchandise firm wowed the viewers with their progressive advertising and marketing campaigns of Palmolive Naturals: Turn #HaaayToBuhayNaBuhay, Love All Smiles – Pride Month, Palmolive Metaverse (Palmolive Online Positivity Hub), and Colgate-Palmolive Philippines’ Marketing Transformation, that includes their manufacturers Colgate and Palmolive Naturals. They topped quite a few classes, together with Excellence in CSR / Cause Marketing, Excellence in Customer Engagement, and Excellence in Integrated Marketing.In joint second place had been HONOR Philippines with 4 gold and one silver, SM Supermalls with three gold, two silver, and two bronze, and Villarica Pawnshop with two gold, 4 silver and two bronze. HONOR Philippines, with their marketing campaign HONOR X9a 5G reigned over classes, comparable to Excellence in Content Marketing and Excellence in Experiential Marketing. SM Supermalls, with their marketing campaign SM Supermalls: You’re Always Welcome Here dominated classes Excellence in Event Marketing and Excellence in Brand Strategy. Villarica Pawnship, with their marketing campaign SURE, additionally dominated classes comparable to Excellence in Consumer Insights / Market Research and Excellence in Media Strategy.Other notable wins included Kenvue Philippines, JNTL Consumer Health (Philippines), PepsiCo – Gatorade, RLC Residences, AIA Philippines, DOST – Technology Application and Promotion Institute, Nestlé Philippines, and Teleperformance Philippines.Check out the full listing of winners right here.Judged solely by an impartial panel of revered client-side entrepreneurs, MARKETING-INTERACTIVE’s Marketing Excellence Awards has turn out to be the premier platform for manufacturers to showcase their advertising and marketing excellence throughout the Philippines. Marketing-Interactive want to lengthen an enormous thanks to our judges who put in the effort and time to totally evaluation and rating each single entry.Congratulations to all of our finalists and excellent winners throughout such a difficult 12 months – we stay up for seeing what you’ve bought at #MarketingExcellenceAwards 2024!
https://www.marketing-interactive.com/colgate-palmolive-wins-marketer-of-the-year-at-mea-2023
