The Rise of Virtual Influencers: The Impact of AI-Generated Social Media PersonalitiesIf you scroll via Instagram, you may come throughout some profiles that look too good to be true. They have flawless pores and skin, good hair, beautiful outfits, and tens of millions of followers. They journey the world, collaborate with well-known manufacturers, and share their opinions on numerous subjects. They appear to have all of it, aside from one factor: they aren’t actual.These are digital influencers, or digital avatars which might be created and managed by synthetic intelligence (AI) instruments. They usually are not primarily based on any present particular person, however slightly on the creativeness and preferences of their creators. They use CGI (computer-generated imagery), motion-capture know-how, and AI instruments to generate sensible photographs and movies that may be posted on social media platforms.Virtual influencers usually are not a brand new phenomenon. The first one, Kyoko Date, debuted in 1996 as a Japanese pop star. Since then, know-how has superior considerably, making digital influencers extra lifelike and interactive. Some of the hottest ones immediately embody Lil Miquela, a 19-year-old Brazilian-American mannequin and musician with over three million Instagram followers, Shudu Gram, a South African supermodel dubbed as the world’s first digital supermodel2, and Noonoouri, a Parisian fashionista who has labored with Dior, Versace, and Kim Kardashian.Why are digital influencers so well-liked?Virtual influencers supply a number of benefits for each their creators and their audiences. For the creators, they’re an economical and versatile strategy to produce content material and promote manufacturers. They don’t age, get sick, or have scandals. They will be personalized to suit any aesthetic, fashion, or message. They may also converse any language and enchantment to any market.For the audiences, they’re a supply of leisure, inspiration, and connection. They present an escape from actuality and a glimpse right into a fantasy world. They additionally signify numerous identities and views that will resonate with totally different teams of individuals. They can work together with their followers via feedback, messages, and even chatbots.
https://medium.com/@jayce11/how-ai-generated-virtual-influencers-are-changing-the-face-of-social-media-marketing-8f54ad8a0595
