Ahead of PI LIVE Europe 2023, we caught up with Hollie Dunn, Manager, UK Partnerships at PayPal Honey, to speak about what’s new for the writer, what she’s wanting ahead to on the occasion, and what the most well liked tendencies in internet affiliate marketing will be for 2024.What’s new at PayPal Honey?We keep on with our usual mission at PayPal Honey: to help our world member base in discovering worth in their purchasing on-line. We do have an enormous viewers and we need to be sure that our retailers are presenting the very best offers, coupon codes, and rewards. It’s our job because the partnerships workforce to attach the dots between the 2. Many will know that Honey was acquired by PayPal again in 2020. It appears some time in the past now and it is taken a while to get that market providing proper. But in the US market, we now have our PayPal purchasing initiative, in which our members can earn PayPal Rewards once they store throughout the PayPal platform. And that is all powered by Honey. They can earn PayPal Rewards factors when purchasing at their favorite shops, or with shops that they uncover throughout the platform (cell app). The rewards choices are the primary display screen once you open the PayPal app in the US. The attain is de facto, actually huge – we’re additionally working throughout the Honey app and extension browser – so we’re very enthusiastic about that. From the PayPal members’ standpoint, they’ll use these rewards factors to redeem as cashback, which we’re acquainted with. They pays for his or her purchasing utilizing PayPal and use that as money. They also can settle IOUs with their associates, peer-to-peer. They also can select to contribute to charity, which I believe is prevalent with what is going on on in the information. So, I like the selection that customers get. I’ve stated so much. That’s not all the particulars. If anybody listening to this desires to search out out extra, they’ll google PayPal Rewards, or come and converse to us at PI LIVE. We’ve obtained a giant sales space and all of our workforce will be there. Sounds nice. When can we count on this to return to the UK?It’s a query we get so much. It’s a query I’d like to know the reply to – I handle our UK partnerships workforce and nearly all of our retailers are UK-based. But that will not be until someday subsequent yr. For now, the main target is on the US market.What are you most enthusiastic about for PI LIVE Europe 2023?It’s positively our greatest affiliate occasion and we have got the entire of our UK & EU workforce becoming a member of the occasion. I’m actually excited to spend time with the workforce and see our service provider companions face-to-face. We’re a web-based business; we spend a lot time on our laptops, on emails, and on Slack. So it is nice to see individuals and have these conversations head to head. As a end result, heading into the most important time of the yr for the e-commerce business – with Black Friday, Cyber Monday, and the festive season – we get an actual buzz of power that we want. So that is what I’m enthusiastic about, spending time with individuals and with my workforce. How are you going to community this yr?The alternatives at PI LIVE are huge for us. You’ve obtained your networking app, which helps us in phrases of planning and outreach in the run-up to the occasion as a result of it is so intuitive. You can seek for manufacturers, you may seek for the titles of the individuals that you simply need to be assembly with. Being a premier sponsor, we do have an enormous sales space and it may be the identical one which we had final yr. It’s enormous in phrases of the place we’re in the placement and the visibility throughout the occasion. Last yr, we had a great deal of walkups from massive manufacturers as properly. So with the ability to have the entire workforce there and obtainable to speak with these individuals always is de facto essential. We at all times come away with quite a lot of alternatives.Will you be tuning into any classes this yr?As many classes as I can, when I’ve time for them. They will be recorded, so we will test in afterwards. The content material is essential as properly. It’s a fantastic alternative to see what’s taking place in the business, but additionally to study from knowledgeable improvement perspective. I’ve jotted down some panels that I’ll be attempting to tune into. Working Career Models for the Next Generation of Female Leaders: As a feminine chief, I’m wanting ahead to that one. It’s at all times essential to listen to different girls’s experiences, challenges, and wins inside this profession path and business. Pride & Prejudices: The Queer Employee Experience: Whoever makes these titles is completely sensible! But inclusion is certainly one of our major management values at PayPal and I’m eager to listen to extra on what we will do as an business to help our LGBTQ+ friends and colleagues. Another one which I’m wanting ahead to is The ‘Bish-Bash-Bosh’ of How to be a Better, More Confident Presenter. It’s one thing we will at all times be working on. Public talking and issues like this are very a lot out of my consolation zone. So I’m wanting ahead to that, I’m at all times open to studying extra.How to Measure the Value of the Affiliate Channel and Its Effect on the Overall Marketing Mix Wednesday at 11:10 am on the Webgains mainstage, our director Daniel Baptiste-Pilkington will be on a panel with leaders from CJ, EssenceMediacom, and The Gym Group to debate the age-old query of incrementality. So, tune in to listen to Dan converse from a writer’s perspective on that one. What do you see being the most well liked tendencies in internet affiliate marketing for 2024?For us at PayPal Honey, the union of funds and rewards or cashback is what will be hot in 2024. Shifting from PayPal being identified for on-line funds, extra in direction of a purchasing vacation spot is essential for us. These days, you will be seeing it extra and extra the place banks and monetary establishments are investing in purchasing options like rewards, cashback, and loyalty. I believe we’ll proceed to see investments in this space. A spotlight for all events in 2024 is that Google is shifting in direction of a cookieless future. Everyone must be ready for that as a result of it impacts networks, manufacturers, and publishers. Some are ready, some are practically there. We’re working with all events to make sure readiness for that. As a writer that works with over 30 affiliate networks, that is no simple feat. We need to be sure that all is in place in order that we will monitor every thing and be certain that we’re pretty attributed and proceed to monetise. Most importantly, we need to reward our members with the cashback and loyalty factors that they will have earned. We must be in a position to do this in a compliant manner and be prepared for that.
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