Sarah Spence named Australia’s Certified Practising Marketer of the Year at AMI Awards – Campaign Brief

Sarah Spence named Australia’s Certified Practising Marketer of the Year at AMI Awards – Campaign Brief

October 17 2023, 10:35 am | BY Ricki Green | No Comments

Sarah Spence is formally a insurgent with a trigger – after being named the finest marketer in Australia at the Australian Marketing Institute Awards, scorching off the heels of relaunching her company as Content Rebels. The new identify, extra aptly defining the group’s rebellious strategy to advertising and marketing, celebrates the energy of content material to open minds and form the future; one story, one podcast, even one submit at a time.
Content Rebels, previously Content Copywriting, is the subsequent evolution of this award-winning content material advertising and marketing company. It’s been turning heads and successful huge identify consumer accounts together with Afterpay, Koala, Modibodi, Westpac, healthylife and Craveable Brands since launching in 2020.
Delivering courageous concepts for daring manufacturers, Content Rebels is about content material advertising and marketing that challenges the establishment, together with digital technique, content material creation, digital PR, video content material, search engine optimisation advertising and marketing and graphic design.
Says Spence: “We consider content material advertising and marketing can construct higher companies and forge new paths for folks to seek out the solutions they search. We’re proud to be rebels with a trigger, brave sufficient to embrace innovation and problem the establishment. We’re right here to create a blueprint for the subsequent era of content material company – one that’s at the frontier of the concepts economic system AND cares about its influence on folks and the planet.”
The new model goes hand-in-hand with new providers, together with the Human:AI+ Content Creation service, pairing GenerativeAI with skilled human editors, to ship streamlined content material creation, splendid for making shrinking advertising and marketing budgets work more durable.
Accepting her award as Certified Practising Marketer of the Year, Spence mirrored on the significance of the human factor in advertising and marketing, and the evolution of the advertising and marketing trade: “In the age of digital disruption, advertising and marketing isn’t nearly attempting to promote stuff anymore. It’s about creating connections, bridging cultures and constructing communities. In every thing I do, I attempt to keep in mind this: that at the core of each technique, each marketing campaign, every bit of advertising and marketing materials we create is a human coronary heart we’re looking for to attach with – a coronary heart that yearns to be seen, heard, and understood.”
The Certified Practising Marketer (CPM) designation is the solely peak skilled benchmark of its type for Marketers in the Asia-Pacific Region. The CPM of the Year award recognises the contributions of an impressive CPM and their contribution to the advertising and marketing occupation.
Says Bronwyn Powell, CEO of the AMI: “An enormous congratulations to Sarah who was this yr’s standout in the CPM class. Her constant contribution to the growth of skilled advertising and marketing embodies the values of what it means to be a CPM.”
Spence and the Content Rebels group aren’t strangers to the highlight, attaining recognition and wins in the final 12 months together with:

– Global Content Marketing Institute Award Finalist for Best Content Marketing Campaign of the Year

– Smart 50 Workplaces

– Top 50 Small Business Leaders

– Australian Small Business Champions Finalist

– Australian Marketing Institute – Future Leader of the Year (Kasey Signall), Large Agency of the Year, Content Marketing Campaign (Koala) and CPM of the Year (Sarah Spence – WINNER)

– NSW State Winner for Content Marketing AMI 2022

This yr additionally noticed the launch of the Content Rebels podcast. Not your common advertising and marketing podcast, Content Rebels is an unfiltered view of advertising and marketing with the newest insights from main consultants. Sarah’s candid strategy has amplified her trade status and constructed belief and credibility inside her community and past.
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