Heyo Club launches new influencer marketing platform with over 5,000 members and detailed profiling of each user, with 50,000 Euro investment

Heyo Club launches new influencer marketing platform with over 5,000 members and detailed profiling of each user, with 50,000 Euro investment

Heyo Club, launched in the present day, is a new social engagement and influencer marketing platform that brings collectively over 5,000 content material creators and professionals from a range of markets. It offers detailed profiling of each member, and based on the primary exams performed for firms which have accessed pre-launch companies, it generates over 20% extra registrations in gross sales promotion campaigns. The investment within the preliminary model of the platform quantities to €50,000.

“We strongly imagine in authenticity and micro-influencers. We imagine in genuine communities, and by way of outcomes, we exhibit the actual worth of accessing the varied teams of individuals who truly comply with and belief content material creators. We come with an answer that gives firms with detailed segmentation, with a number of profiling choices, that’s environment friendly not just for evaluation, testing, promotion campaigns, but additionally for thriller buying, conversions, and gross sales. We are originally, however the fast degree of member affiliation to the platform, the range of profiles, the affinity we will generate, and the campaigns carried out up to now give us the arrogance to say that we now have an environment friendly and modern marketing useful resource for the outcomes of our clients,” mentioned Marilena Istrătescu (in opening image), Founder of Heyo Club.

What makes Heyo Club distinctive just isn’t solely the refined profiling, by way of which any model can discover its proper voice, but additionally the standard of the content material and the concentrate on the pure and credible integration of the merchandise communicated. Heyo Club additionally includes a robust curatorial element, seen from technique and idea to execution and analysis of outcomes.

The predominant classes represented by the platform’s members embody meals and drinks, cooking, magnificence and private care, residence care, style, way of life, leisure and journey, retail, Horeca, and well being.

Heyo Club is a product of Hello Group, a full-service company based in 2010. Heyo Club is predicated on the company’s intensive expertise as an expertise creator, with a robust commerce marketing element, and capitalizes on the acquisition of digital and influencer marketing know-how. The result’s a complete platform, helpful for any enterprise in Romania, from companies to native companies and entrepreneurship.

Heyo Club member profile

The first 5,000 Heyo Club members are 48% mother and father, 70% pet homeowners, 30% sports activities fans, 34% individuals who chill out by cooking, and 33% are keen about gardening and DIY actions.

Detailed profiling by specialization exhibits that 7% of members work in training, 6% within the medical and pharmaceutical discipline, and 5% within the hospitality trade.

The 18-25 age group dominates the members numerically, with 55% of the whole, and folks aged 30-45 are equal to 40% of the whole platform at current.

Of these, 7% have already got over 20,000 followers on social media platforms. 72% of members have Facebook accounts, equal to these with Instagram accounts, whereas TikTok is utilized by 34% of members.

Geographic segmentation

If Bucharest and Ilfov account for 29.4% of the whole quantity of members registered on the platform, the rostrum is accomplished by Moldova, with 16.5%, and Muntenia, with 13.8%.

Closely adopted by Transylvania, with 13.3%, then Oltenia, with 6%, Dobrogea, with 5.5%, Banat with 4.5%, and Bucovina, with 4.4%.

Heyo Club is the social engagement and influencer marketing platform that helps the expansion and visibility of manufacturers, by way of entry to particular skills, professionals, and micro-influencers segmented with precision, by way of environment friendly marketing instruments. More info is offered at www.heyoclub.ro and www.fb.com/membership.heyo.

*This is a Press launch.


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