BOULDER, Colo., Oct. 18, 2023 (GLOBE NEWSWIRE) — After a profitable pilot program earlier this yr, Nigh Technologies has included shopper and enterprise suggestions and launched version 2.0 of the native social video app with new options that present extra alternative and suppleness for each customers and companies. One of the largest requests from customers — the flexibility to verify in at a neighborhood enterprise so different Nigh members can see your location and be a part of you — is now out there (for privateness, customers might management who can see their check-in). Additionally, native companies are now not required to make a particular provide fulfilled via the app as earlier than. Instead, enterprise homeowners could make a proposal if they want or just share details about what’s taking place now – just like the day’s meals or drink particular, the beginning of a health class or a band on the brink of take the stage. All enterprise broadcasts are performed with easy, 30-second movies that may be recorded on any smartphone and simply uploaded via the Nigh Pro app. “While massive companies and e-businesses have reaped substantial income by leveraging globalization and expertise, little has been performed to enhance the profitability of native ‘Main Street’ companies,” mentioned Josh Ritzer, Nigh founder and CEO. “As we developed and examined Nigh, we listened to suggestions and developed to a extra open-ended native social platform for companies and customers to work together in no matter manner works greatest for them,” he added. If a enterprise needs to supply a deal, they will, however they will additionally simply share details about their enterprise any time they like. Nigh prioritizes “close to and now,” so solely folks near the enterprise will see the broadcasted movies, which eliminates one of many main complaints with different platforms the place companies are paying for views, likes, and clicks for folks that aren’t close by. “My roommate and I discovered Foolish Craigs on Nigh and went on a whim. It was a blast, and we obtained to fulfill one of many homeowners,” mentioned Nigh consumer Ben Bailet. This open communication native social community format additionally permits extra kinds of native companies to be part of the Nigh neighborhood. For instance, one of the crucial common channels on the brand new app is Boulder Reporting Lab, a neighborhood information web site that does brief each day movies sharing the native information in Boulder. By permitting customers to verify in with a photograph after they go to any enterprise, mates and followers (who customers enable to see their location) can discover out the place their mates are and be a part of the enjoyable. Businesses can even see when clients are checking in at their institution and might then select in the event that they’d prefer to make time-specific affords and see the response. “Nigh affords native companies a closed-loop, same-day advertising and marketing alternative they’ve by no means had earlier than,” mentioned Ritzer. Over 100 companies in Boulder are already a part of the Nigh platform, and there are window stickers up at greater than 80 shops round city. “Nigh has introduced us a number of clients for gratis on the identical day, and we are able to observe when clients are displaying up from every video we broadcast,” mentioned Angelie Timm, proprietor of Bohemian Biergarten in Boulder. “It’s been an important neighborhood to be part of.” In the approaching weeks, Nigh will launch Trending Themes, permitting customers to verify in throughout particular instances on the app, like Game Day, Small Business Saturday, or New Year’s Eve. As Nigh expands, customers will be capable of see the Trending Theme experiences of different Nigh customers each of their local people in addition to throughout the nation. This will assist Nigh introduce the native close to and now neighborhood app to different markets. “Nigh continues its mission to carry an easy-to-use, inexpensive and efficient native social video advertising and marketing platform to assist native companies attain customers close by,” Ritzer mentioned. “Nigh 2.0 empowers companies to create an genuine reference to the neighborhood and helps carry them clients on the identical day.” About NighPushed by a mission to Bring Back Local to assist native companies and communities thrive, Nigh permits customers to find the place their mates are going and see what’s taking place round them in an genuine neighborhood with no international noise, fakes, or bots. Businesses are capable of share info, specials or reductions by broadcasting brief movies to attach with folks close by, and customers can verify in at any enterprise location and see the place their mates are checking in. Nigh’s motion to Bring Back Local is at present in Boulder, Colo., and plans to increase to different markets within the coming months. For extra info, go to www.Nigh.com. # # #
https://www.globenewswire.com/news-release/2023/10/18/2762705/0/en/Local-social-video-platform-Nigh-launches-version-2-0-adding-new-options-for-users-and-businesses.html
