McDonald’s Singapore secured 4 gold, 5 silver and one bronze awards and was duly topped the “Marketer of the Year” at Singapore’s twelfth version of the Marketing Excellence Awards.
The multinational quick meals chain wowed the viewers with their revolutionary advertising campaigns of McDonald’s MyM Rewards, McDonald’s MyM Rewards, Scream for Ice Cream, Singapore made it to the World Cup!, and With Love, McDSG, that includes their manufacturers McDonald’s Singapore and McDonald’s. They carried out with finesse throughout a number of classes, corresponding to Excellence in Out-Of-Home Advertising, Excellence in Social Media Marketing, and Excellence in Sponsorship Activation.
In second place was HSBC with three gold, 4 silver, and one bronze awards. Their notable campaigns, together with HSBC Futureverse and Play for Good, dominated quite a few classes corresponding to Excellence in Launch Marketing and Excellence in Mobile Marketing.
Close behind was Singtel with three gold, one silver, and two bronze awards. They topped classes, corresponding to Excellence in Digital Marketing and Excellence in CSR / Cause Marketing, with their campaigns 5G Live Activation and Singtel Device Donation – Turning Hoarders into Do-Gooders.
Other notable wins included minden.ai, Citibank Singapore, Changi Airport Group, Health Promotion Board, National Council Against Drug Abuse (NCADA), Singapore Airlines, foodpanda Singapore, Pan Pacific Hotels Group, and The LEGO® Group.
Check out the total record of winners right here.
Judged solely by an impartial panel of revered client-side entrepreneurs, MARKETING-INTERACTIVE’s Marketing Excellence Awards has grow to be the premier platform for manufacturers to showcase their advertising excellence throughout Singapore. Marketing-Interactive wish to prolong an enormous thanks to our judges who put within the effort and time to completely evaluation and rating each single entry.
Congratulations to all of our finalists and excellent winners throughout such a difficult yr – we stay up for seeing what you’ve bought at #MarketingExcellenceAwards 2024!
https://www.marketing-interactive.com/mcdonald-singapore-awarded-marketer-of-the-year-at-mea-2023
