TradePending, a gross sales enablement and shopper expertise software program platform for automotive dealerships, has acquired Snapcell, a software-as-a-service automotive video marketing platform designed to assist automotive dealerships construct belief and enhance buyer engagement by way of personalised video options.
Financial phrases of the transaction weren’t disclosed.
TradePending is backed by Capstreet, a Houston-based decrease center market personal fairness agency.
Snapcell, based within the U.Ok. in 2016 with U.S. headquarters in Tampa, offers a set of visible instruments to assist auto sellers ship an environment friendly and efficient buy expertise to their clients, TradePending mentioned in a information launch.
“When it involves an vehicle buy, seeing is believing, and a real-time, private video interplay is the following neatest thing to visiting a dealership in individual,” mentioned Adrian Guerra, a associate with Capstreet.
Snapcell’s communications platform presents a set of merchandise designed to spice up person engagement and help dealerships’ gross sales, service and BDC departments.
“We consider Snapcell’s options match completely into our mission of ‘easy automotive’ by bringing sellers and customers collectively,” TradePending CEO Brice Englert mentioned. “TradePending has all the time strived to bridge the data divide between customers and sellers with easy-to-understand knowledge about trade-ins and autos of curiosity. Now with Snapcell, we can convey individuals collectively by way of private video communication and real human interplay.
“We consider the addition of Snapcell will change the automotive gross sales and repair expertise for our sellers and enhance belief, transparency, gross sales, and general buyer loyalty.”
Snapcell CEO and founder Brent Williams mentioned his firm’s instruments complement TradePending’s, and the mix will assist each companies’ seller clients.
“The crew at TradePending understands the significance of inspiring belief in automotive customers,” he mentioned, “and we sit up for working collectively and leveraging their sturdy status within the auto business.”
https://www.autoremarketing.com/ar/tradepending-acquires-video-marketing-platform-snapcell/
