PR Daily is proud to announce its finalists in our 2023 Content Marketing Awards.
The finalists on this record signify the content material creators who know interact their audiences and compel them to motion. Their efforts led to success for his or her organizations and purchasers—and recognition as a finalist in PR Daily’s Content Marketing Awards.
Congratulations on this well-deserved recognition. Stay tuned for our winners announcement on the finish of November.
GRAND PRIZE
Agency of the Year
Amendola Communications: A-Team
Ascend Agency
Next PR
Pace: Momentum and Growth for Content-Powered Brands
Campaign of the Year
IntroductionHealth: “We See You, The Whole You” Employer Brand Campaign
BIC: A Life Less Clogged with BIC EasyRinse and Ariana Madix
e.l.f. Cosmetics: eyes.lips.face.sticky.
INDIGO: MASTER MEETS MASTER – Martell XXO & Timepiece Crossover
NOW: Pensions: Fair Pensions For All
Strategy of the Year
AARP: Whole Body Reset Launch
Big Valley Marketing: Remaking Global Supply Chains with Data Storytelling
BPM-PR Firm (Beautiful Planning Marketing & PR): Bellabeat Media Campaign
Revmade: The Well by Northwell Health, with Revmade
Team of the Year
Appspace: Appspace Marketing
CRC Group: CRC Group Marketing group
Maximus: Maximus Federal Marketing Team
Purdue University: Purdue University Marketing and Communications
Ventia: Ventia’s Brand, Marketing & Communications group
CONTENT MARKETING CAMPAIGNS
B2B Campaign
Appspace: Because….There’s Appspace Workplace Experience Campaign
FORTUNE Brand Studio and EY: A NEW ERA OF LEADERSHIP
Revmade: The Compass with Revmade
Stern Pinball: Brewcade Hopping
TreviPay and The Fletcher Group: TreviPay’s B2B Retail Campaign: Educating Retailers on the Power of Payments
Campaign for Educational Institution
Outreach Strategists, LLC: Houston Community College- Real World Education
Purdue University: What Can You Imagine at Purdue?
Zaiss & Company: Tuesday Takeaways – Bellevue University
Executive Visibility
CLYDE + Rosslyn BID: Executive Visibility
FORTUNE Brand Studio and PwC: TOMORROW TAKES TRUST
Healthcare Campaign
Haleon / Voltaren Gel: Voltaren Arthritis Pain Presents: CareWalks
Help at Home: elp at Home Launches First-of-Its-Kind In-Home Care Coordination Business Segment
Maximus: Faces Of The Marketplace Character Campaign
Pfizer: Pfizer’s The Antigen Podcast – Season 3
Revmade: The Well by Northwell Health, with Revmade
Team Friday: Mpox Los Angeles County Department of Public Health Campaign
Influencer Marketing
American Cleaning Institute: American Cleaning Institute Taps Digital Influencers for College Cleaning 101
e.l.f. Cosmetics: It’s an e.l.f.ing Glow Storm
Trex Company: Trex x Carmen Johnston Spring Refresh Campaign
Zaiss & Company: Tuesday Takeaways – Bellevue University
Integrated Content Marketing Campaign
IntroductionHealth: “We See You, The Whole You” Employer Brand Campaign
BankNewport: I’m In Campaign
Broward County Library: Broward County Library’s “No More Late Fines” Campaign
FortisBC Energy Inc.: Finding low-carbon vitality in unlikely locations
iQ 360: COVID-19 Vaccines for Keiki
Salesforce and Fortune Brand Studio: THE ECOPRENEURS
Yale University: Rest brings out your finest
Media Relations Campaign
BCW Global: Circle Ok Fuel Days
BPM-PR Firm (Beautiful Planning Marketing & PR): Bellabeat Media Campaign
Digital Third Coast: Annual Package Theft Report and Media Relations Campaign
Product Launch
Aflac: Real Stories. Real Solutions.
Astral Brands x Blue Wheel Media: Champagne Fizz Treatment Manicure Candle Product Launch
BIC: A Life Less Clogged with BIC EasyRinse and Ariana Madix
Hoffman York: Benevolent Beards
Promova: Product Launch: of Find A Rainmaker
Public Health Campaign
BETAH Associates Inc: “I’m a Work of ART” Campaign
Fitzpatrick Lentz & Bubba, PC: Mental Health Awareness Month 2023
iQ 360: Campaign for Tobacco-Free Kids: Addressing the Youth Vaping Epidemic in Hawaii
JSI Research & Training Institute, Inc.: Vaccines Are Another Part of Growing Up
Pfizer & Real Chemistry: “I Heard it on the Internet” Addressing Misinformation Video Content Series
Purpose-Driven Campaign
Full Moon BBQ: Backpack Blessings
Hoffman York: Visit Montana
SeaWorld: Marking a Life-Saving Milestone: 40,000 Animal Rescues and Counting at SeaWorld
Technology Campaign
Maximus: Cybersecurity Marketing
OneTrust: Data Discovery Technology Campaign
Thought Leadership Campaign
Appspace: Because….There’s Appspace Workplace Experience Campaign
ASTHO: Leadership Trailblazer Series
Children’s Health: CMO Communications Strategy Bridges Gaps Between Organizations, Encourages “One Physician” Approach to Care
Hanover Research: Hanover Research Trends in Higher Education Report
Help at Home: Comprehensive Strategy Paired with a Compelling Leadership Team Position Leading Home Care Provider Help at Home as Innovator and Trusted National Partner
VHB: VHB Viewpoints: The Energy Revolution & Climate Change – How the AEC Industry Is Addressing a Generational Challenge
Travel, Hospitality and Tourism Campaign
Bastion Amplify: Live Colorfully – The Flower Fields of Carlsbad
Martin County Office of Tourism & Marketing: Mood for Martin
Revmade: The Compass with Revmade
CONTENT MARKETING FOR THE PURPOSE OF
Brand Awareness
ANDER & Co, Inc.: Hot Girl Walk Miami Campaign for Cascade
Big Valley Marketing: Remaking Global Supply Chains with Data Storytelling
FortisBC Energy Inc.: 2022 Summer Corporate Positioning Campaign
Motional: #DriverlessEd
OneTrust: Make Trust Real
Purdue University: What Can You Imagine at Purdue?
Ventia: Building Ventia’s model consciousness (inside and outside)
Zaiss & Company: Completely KIDS Integrated Campaign
Customer Engagement
Connect Creative: X Team Retail Advisors Insights Magazine
FortisBC Energy Inc.: It’s been some time
Lead Generation
ANDER & Co, Inc.: Hot Girl Walk Miami Campaign for Cascade
Connect Creative: X Team Retail Advisors Insights Magazine
FortisBC Energy Inc.: Pilot Recruitment Campaign
CONTENT MARKETING STRATEGY & ASSETS
Annual Report
Amerisure: Annual Report
BankNewport: Annual Report 2022
Children’s Health: Children’s Health Debuts “People Report” to Showcase the Children’s Health Difference for Current and Prospective Employees
MD Anderson Cancer Center: FY22 Annual Report
Tier One Partners for Ally Financial: Fundamentally: The 2022 Ally CSR Report
Brand Journalism/Online Newsroom
BOK Financial: Brand Journalism: The Statement
Child Care Resource Center: CCRC Community News Update
Mastercard: Mastercard Newsroom
SingHealth: Singapore Health: Our Digitalisation Journey
Walgreens: Corporate Storytelling Team
Branded Content Series (Print or Digital) – B2B
CLYDE + Rosslyn BID: WBJ Advertorial
Mouser Electronics: Empowering Innovation Together
Salesforce and Fortune Brand Studio: THE ECOPRENEURS
Teleperformance S/A: TP Open Doors
The Balvenie Single Malt Scotch Whisky: Quest for Craft
Branded Podcast
Consumer Technology Association: CES Tech Talk
CRC Group: CRC Group’s Placing You First Podcast
Daversa Partners: Daversa Partners Marketing & Communications Team
Mouser Electronics: The Tech Between Us
Pfizer & Real Chemistry: Pfizer’s Science Will Win Podcast – Season 2
Corporate Blog
Arkansas Children’s: Strategic Marketing
Clearwater Analytics: Marketing
Look Left Marketing: Look Left Marketing Sopheon Campaign
MD Anderson Cancer Center: Cancerwise Blog
NAVEX: Risk and Compliance Matters Blog
Editorial Strategy
CRC Group: Article Series – CRC Group Tools + Intel Newsletter
Kantola Training Solutions: Kantola Training Solutions’ DE&I Communications Campaign
Questline Digital: Taking a News Approach to Sponsored Content
Revmade: Katz Institute for Women’s Health with Revmade
Revmade: The Well by Northwell Health, with Revmade
University of Notre Dame College of Arts & Letters: A leap of religion
Event (Live or Virtual)
Amplify Credit Union: Amplify Credit Union to host inaugural Central Texas Affordability Summit with Mayor Kirk Watson
IEEE Awards: IEEE Vision, Innovations, and Challenge Summit & Honor Ceremony
Intention.ly: Intention.ly + Friends Book Club
St. Peter’s Health Partners: “Race the Robot” – 20,000th Robotic Surgery
Interview or Profile
Flagler College: #FCGradStories
Mutual of America Financial Group
Nativida: Steve Bruemmer: Shark Bite Survivor & Natividad Trauma Center Patient
St. Peter’s Health Partners: Bariatric Surgery – Matt’s Story
Microsite
BETAH Associates: “I Am a Work of ART” Microsite
Mouser Electronics: By The Numbers
WebMD Health Services: Employee Mental and Emotional Health Resource Hub
Wray Ward: IDEX Tame the Beast Microsite
Multiplatform/Omnichannel Content
BCW and Novartis Pharmaceuticals: The ENTRESTO Social Ecosystem: Reaching Patients Throughout Their Treatment Journey
SingHealth: Singapore Health: Our Digitalisation Journey
Newsletter
Consumer Technology Association: CES Newsletter
Idealist: Three or Four Things
Northeastern University: Northeastern University Parent Newsletter
Ocean State Job Lot: Internal Communications for Associate Engagement
Peppercomm: Wit & Wisdom Newsletter
Ren: Ren’s Marketing Team
Overall Use of Video
BIC: A Life Less Clogged with BIC EasyRinse and Ariana Madix
FORTUNE Brand Studio and Dollar General: SERVING IMPACT
Mutual of America Financial Group
Penn State: Perspective: Leaders at Penn State
Purdue University: What Can You Imagine at Purdue?
Publication (Print or Digital)
Danfoss: Solutions journal
EdPlus at Arizona State University: ASU Online Lookbook
Northrop Grumman: One Magazine
Unit21: Fraud Fighters Manual
Short-Form Video
Firstleaf: Firstleaf: Wine Made Simple
Takeda: Takeda: Where Science Is
Use of Infographics
FORTUNE Brand Studio and AWS: CLOUD POWER
Mouser Electronics: By The Numbers
Use of Research/Surveys
BMV (Beantown Media Ventures): Spotlighting the Cloud Cost Crunch
Gabriel Marketing Group: Kajeet Digital Divide Survey
Walker Sands and Benevity: The State of Workplace DEI
Use of Social Media
Certinia: Rebranding FinancialForce to Certinia, the ‘Single Source of Certainty’ for Services Businesses
EdPlus at Arizona State University: ASU Online Student Stories
Flagler College: #FCGradStories
Use of White Paper/Special Report
Magnite: Streaming Continues to Surge: An In-Depth Look From Magnite at How Ads Are Powering Streaming TV Growth Globally
OneTrust: Trending Toward Trust Report
User-Generated Content
Hoffman York: Wahl Influencer Program
Northeastern University: Northeastern University Social Media
Video Series
Cardinal Health: Beyond Video Series
Haleon / Voltaren Gel: Voltaren Arthritis Pain Presents: CareWalks
Pacific Gas & Electric Company: From Kitchen to Community
Penn State: Perspective: Leaders at Penn State
Pfizer & Real Chemistry: “I Heard it on the Internet” Addressing Misinformation Video Content Series
Purdue University: Sounds of Persistence
Salesforce and Fortune Brand Studio: THE ECOPRENEURS
COMMENT
https://www.ragan.com/announcing-pr-dailys-2023-content-marketing-awards-finalists/
