Mad Influence, a worldwide Influencer Marketing company, introduced its partnership with Lufthansa Airlines for the launch of an influencer campaign. The #LufthansaNewHorizons campaign, in collaboration with 12 journey and life-style influencers, aimed to enchant audiences with a seamless teleportation expertise from an Indian café to the breathtaking landscapes of Europe.
The campaign concerned 12 content material creators from the Lifestyle and Travel class. These creators, together with Snigdha, Brinda, Vipul Juneja, Bhavya Monga, Sonia Garg, Radhika Nomllers, Asheer Ahmed, Karan Sehgal, Savi and Vaid, Muskan, Sharanya – Truly No Madly, and Aarya Vora, every crafted one Reel and one Video Story, showcasing the teleportation journey from an Indian café to Europe.
The content material was created to encapsulate the dream-like transition made potential by Lufthansa’s providers.
Gautam Madhavan, Founder and CEO, Mad Influence, mentioned, “In the world of influencer advertising, our mission is to encourage, join, and captivate. We imagine within the transformative energy of storytelling, and we’re devoted to unlocking the total potential of influencer partnerships to create memorable, participating experiences that resonate with audiences and manufacturers alike.’’
The #LufthansaNewHorizons contest invited individuals to step contained in the Teleportation Café and expertise the fun of teleportation firsthand. By putting a pose of their chosen European nation and sharing it on social media utilizing the hashtag #LufthansaNewHorizons, individuals stood an opportunity to win the last word Grand Prize—Return tickets to Germany.
The campaign noticed success with excessive engagement on creators’ profiles, pushed by the revolutionary teleportation idea that attracted natural traction. The creators loved heightened viewers interplay because of the artistic freedom granted, in the end resulting in excellent campaign outcomes.
Furthermore, all collaborating creators, spanning each Lifestyle and Travel classes, expressed their contentment with the seamless taking pictures expertise. Notably, the competition spurred energetic participation from creators’ audiences, who shared their teleportation experiences by direct messages and feedback on the reels.
https://mediabrief.com/mad-influence-partners-with-lufthansa-airlines-for-lufthansanewhorizons-influencer-campaign/
