We are Athene. At Athene, we’re pushed to do extra. We are a number one retirement companies firm that points, reinsures and acquires retirement financial savings merchandise designed for the growing variety of people and establishments in search of to fund retirement wants. We see on daily basis as a brand new alternative to measure ourselves towards one of the best – after which we do not cease till we have set the bar even greater. We’re prepared that can assist you obtain extra.Purpose:The Sr Manager Content Marketing will lead our content material and thought management program by understanding viewers expectations and behaviors, and leveraging key traits and insights to develop focused and related content material that fuels advertising campaigns and drives supposed actions.This function may also drive proactive media relations for the retail enterprise, overseeing the strategic themes and placements in key publications working with our External Affairs group.Collaboratively plan to make sure earned and owned initiatives are absolutely and appropriately included into advertising initiatives with a purpose of driving outcomes and elevating Athene’s consciousness as a market chief inside its enterprise traces.Accountabilities:Content and thought management strategyLead overarching content material and thought management technique to set and obtain short-term/long-term advertising targets and KPIsResponsible for establishing content material advertising initiatives and holistic editorial plan in help of company, retail and institutional enterprise objectivesInitiate and handle engagements and initiatives with Athene executives, content material companions, exterior retirement thought leaders, influencers and agenciesPartner with Integrated Marketing group to develop full funnel content material technique to drive retail viewers engagement, visitors and leads by way of compelling content material improvement that targets the fitting viewers and drives applicable actions (MQLs)Use the Insights group’s producer and shopper personas to personal improvement of content material personas, together with offering experience in target market behaviors, to develop applicable content material subjects and codecs to interact and support in conversions at every stageContent administration, creation and promotionProvide oversight of all points of content material planning and manufacturing, together with administration of content material creation and help execution throughout all channels, to make sure integration inside total advertising goalsDefine ongoing key phrase analysis technique to tell content material creation and drive engagement and maintain content material creation companions up-to-date on finest practices and aligned with website positioning handbook.Partnering with Web group, develop and handle content material and thought management platforms on web site and monetary skilled portal to supply solutions-based info and a best-in-class instructional program expertise with a digital-first focus, optimum website positioning efficiency and Search core vitalsFollow market, analysis and trade traits to stay updated on the most recent developments and associate with Research group to establish potential new analysis in areas of curiosity to our key audiencesProvide content material mission route and oversight to Content Marketing group members to help in managing packages and initiatives aligned with content material advertising objectivesProvide editorial oversight to property in help of the content material plan and within the context of messaging, model and editorial guidelinesDefine KPIs and handle constant evaluation of content material efficiency to assist refine content material advertising technique and optimize future output and embed reporting into ongoing programmingMedia relations – retailLead earned media technique for Athene USA’s retail enterprise, with proactive communications, bylines and placementsLeverage the retail Content Editorial calendar to help proactive earned technique and align retail enterprise themes, key messaging and spokespeopleSupport day-to-day inbound media requests and supply route and steering to public relations company companions on the retail enterprise.Manage inner bench of retail spokespeople, together with media coaching and interview prepLead contributed content material/byline placement course of, in coordination with exterior company, together with modifying, securing approvals with spokesperson and authorized groups, and creating and executing cross-functional amplification plansRegularly assessment and distribute media statements, key messages, speaking factors, briefing paperwork, pitch emails and press releases, in help of retail enterprise communications, together with corresponding social media copy developmentSupport proactive Public Relations content material and alternatives based mostly on volunteerism, philanthropic and worker engagement actions, together with key sponsorships, to advertise Athene as an important firm and good spot to workPartner with External Affairs to distribute retail press releases and guarantee earned media efforts and associated owned content material are precisely represented within the Newsroom on Athene.comQualifications and Experience:Bachelor’s diploma in Marketing, Journalism or associated subject, or equal expertise.Minimum of 6 years of Marketing and Communications expertise required3+ years of formal management expertise requiredAdvanced writing and modifying expertise with the power to ship high-quality, efficient communications supplies underneath deadlineEditorial necessities embody fluency in website positioning (together with internet visitors metrics), content material categorization and construction, content material improvement, distribution and measurementExperience in media relations or editorial function and/or growing content material in a extremely regulated trade required, monetary companies preferredAdept at coping with ambiguity and a regularly altering work surroundingsExperience in monetary companies and/or annuities strongly preferredDrive. Discipline. Confidence. Focus. Commitment. Learn extra about working at Athene (https://www.athene.com/about/usa-careers) .Athene is a Military Friendly Employer! Learn extra about how we help our Veterans (https://www.athene.com/our-veterans) .Athene celebrates variety, is dedicated to inclusion and is proud to be an Equal Opportunity Employer. We don’t discriminate on the premise of race, coloration, faith, intercourse, nationwide origin, age, incapacity, marital standing, sexual orientation, veteran standing or every other standing protected by federal, state or native regulation.We are pushed to do extra. More for our prospects and the monetary professionals who supply our merchandise. If you’re pushed to do extra and love the problem of pursuing extra, Athene is your type of firm. You will discover we provide greater than the fundamentals to create a various, inclusive and dynamic work surroundings at our numerous places.
https://www.mediabistro.com/jobs/allthetopbananas-group/job/44714309-sr-manager-content-marketing
