tide.pr has rebranded as Tide Communications in celebration of the group’s fifth birthday.Pictured above: Tide Communications workforce.In early January 2023, Tide’s management workforce and key stakeholders determined that it was time for the enterprise to stage up. Practically, this translated to a nationalisation progress technique (Sydney and Brisbane because the rapid focus), refined inner processes, prolonged companies (content material, model and occasions) and eventually, a recent model.This ‘new wave’ of Tide symbolises the company’s important enlargement throughout clientele, service capabilities and resourcing. “Our five-year anniversary felt like the proper time to re-evaluate the place we’ve been, the place we at the moment are and the place we’re going. Our identify not represented who we had been or what we might supply,” stated managing director at Tide, Stacey McArdle.“Beyond PR, we work with a cross-section of shoppers on influencer advertising, content material creation, occasions and activations and join them with our content material and digital advertising companions as and when wanted. It was clear to us that we had outgrown our branding and wanted to flip the script and do what we do greatest, for ourselves – PR,” McArdle stated.This new feel and appear marks solely the start of the Tide’s progress technique, with lots extra to be revealed in 2024 and past. “Winning Boutique PR Agency of the Year in 2022 actually confirmed us that we had been on to one thing thrilling. Ever since, we’ve skilled important income progress, near 100% consumer retention and the enjoyment of huge new, nationwide consumer wins. We really feel assured that we’ve got each the workforce, backing, capabilities and strategic imaginative and prescient to achieve higher heights in 2024 and past,” stated McArdle.This enlargement is in keeping with Tide’s dad or mum firm, Hardie Grant Media, who in recent times acquired Reload Media (digital advertising company), solidifying its full-service advertising providing. Already dwelling to unbiased advertising businesses together with content material company, Heads & Tales, Tide (PR and Communications) and Sherpa (content material creation and manufacturing), Hardie Grant Media has created a advertising community of specialist companies who’re all unbiased but absolutely built-in. This means shoppers have the safety of participating with an enormous enterprise but additionally reap the advantages of agility and freedom of creativity that solely an unbiased can foster.
https://www.bandt.com.au/a-new-wave-as-tide-pr-turns-five/
