PR agency announces rebrand

PR agency announces rebrand
PR agency announces rebrand

With its fifth anniversary across the nook, is rebranding itself as Tide Communications – a extra expansive PR communications organisation.Approaching 5 years in enterprise, PR agency performed a strategic overview of the enterprise and concluded that their branding and positioning now not represented the true breadth and capabilities throughout the enterprise – way over a PR agency, Tide Communications was born.
This ‘new wave’ of Tide symbolises the agency’s vital growth throughout clientele, service capabilities and resourcing. “Our five-year anniversary felt like the appropriate time to re-evaluate the place we’ve been, the place we at the moment are and the place we’re going. Our title now not represented who we have been or what we might provide,” stated managing director at Tide, Stacey McArdle.
“Beyond PR, we work with a cross-section of purchasers on influencer advertising and marketing, content material creation, occasions and activations and join them with our content material and digital advertising and marketing companions as and when wanted. It was clear to us that we had outgrown our branding and wanted to flip the script and do what we do greatest, for ourselves – PR,” continued McArdle.
In early January 2023, Tide’s management staff and key stakeholders, determined that it was time for the enterprise to level-up. Practically, this translated to a nationalisation development technique (Sydney and Brisbane because the fast focus), refined inside processes, prolonged companies (content material, model and occasions) and at last, a contemporary model.
This new feel and appear marks solely the start of the Tide development technique with a lot extra to be revealed in 2024 and past. “Winning Boutique PR Agency of the Year in 2022 actually confirmed us that we have been on to one thing thrilling. Ever since, we’ve skilled vital income development, near 100% shopper retention and the enjoyment of huge new, nationwide shopper wins. We really feel assured that we have now each the staff, backing, capabilities and strategic imaginative and prescient to succeed in larger heights in 2024 and past,” stated McArdle.
This growth is in keeping with Tide’s father or mother firm, Hardie Grant Media, who lately acquired Reload Media (digital advertising and marketing agency), solidifying its full-service advertising and marketing providing. Already house to impartial advertising and marketing companies together with content material agency, Heads & Tales, Tide (PR and Communications) and Sherpa (content material creation and manufacturing), Hardie Grant Media has created a advertising and marketing community of specialist companies who’re all impartial but totally built-in. This means purchasers have the safety of partaking with an enormous enterprise but additionally reap the advantages of agility and freedom of creativity that solely an impartial can foster.
So, who’s Tide Communications?
The similar constant, clear, results-driven, inventive PR communications firm purchasers and trade know and (hopefully) love, however with some added advantages akin to:
• A full-service content material manufacturing staff by way of inhouse sister agency Sherpa. This means Tide can, and already do, provide totally built-in content material options {that a}) received’t break the financial institution and b) can meet varied content material necessities throughout socials, net and so on. From reels, images, video, TikTok and so on, Tide have a manufacturing staff inhouse with a long time of expertise and may tailor a venture or retainer to go well with any shopper want and price range.• Access to an built-in Hardie Grant Media advertising and marketing community. This isn’t new information, however nonetheless comparatively unknown within the trade. From digital advertising and marketing by way of Reload Media, to content material at Heads & Tales, model technique, inventive, manufacturing to publishing, Tide presents a full-service advertising and marketing answer.

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