EXCLUSIVE: IW Group has promoted {industry} veteran Karen Tran Wood to Group Director of Entertainment Marketing and Publicity because the company specializing in multicultural youth advertising seems to develop its efforts within the leisure house.
Wood was beforehand IW’s Director of Publicity and had joined the company in 2020 from MPRM Communications. At IW, she has overseen multicultural theatrical and tv advertising and publicity campaigns for purchasers together with Warner Bros, Disney, Netflix, Hulu and Fox, with current campaigns below her purview together with Barbie, American Born Chinese, The Cleaning Lady and Turning Red. She additionally led the company’s TikTok and influencer advertising crew on campaigns for Avatar: The Way of Water, Elemental and Doctor Strange within the Multiverse of Madness.
In the brand new function, she’s going to oversee the expansion of the leisure advertising division with a deal with diversifying its digital and creator/influencer choices, along with spearheading the event of a brand new brand-partnerships crew to gasoline collaborations between studios and shopper manufacturers.
“The seismic shifts that Hollywood has undergone prior to now a number of years demand a reimagined strategy to how we promote content material,” stated Telly Wong, Chief Content Officer and SVP at IW Group, to whom Wood will report. “Under Karen’s management, IW has helped our purchasers meet at this time’s fashionable audiences the place they really are — on the intersection of expertise and tradition. In her new function, she’s going to take our imaginative and prescient even additional as we delve deeper into new digital and creator-driven platforms, analytics and XR whereas reinforcing the artistic innovation that our company is constructed on.”
Said Wood: “There’s by no means been a extra thrilling time than now to be a marketer within the leisure {industry}. Agencies at this time are being challenged to be as artistic and culturally fluent of their strategy because the movies and reveals they promote, which is exhilarating. I’m wanting ahead to main this new chapter of IW Group and dealing with our consumer companions to discover new, industry-first methods and ways that inspire — and resonate — with fashionable moviegoers and tv viewers.”
Los Angeles-based IW makes a speciality of promoting, social media, publicity, experiential advertising and Web3, specializing in participating social-first AAPI, LGBTQ+, African American and Hispanic Gen Z shoppers.
https://deadline.com/2023/11/iw-group-entertainment-marketing-karen-tran-wood-promotion-1235591191/
