IntroWe consider that each candidate brings one thing particular to the desk, together with you! So, even when you really feel that you just’re shut however not an actual match, we encourage you to use. We’d be thrilled to obtain functions from distinctive people like your self.Welcome to Gallagher – a worldwide chief in insurance coverage, danger administration, and consulting companies. With a rising workforce of greater than 50,000 professionals worldwide, we empower companies, communities, and people to thrive. At Gallagher, you may construct a profession whether or not it’s with our brokerage division, our advantages and HR consulting division, or our company workforce. Experience The Gallagher Way, a tradition fueled by shared values and a collective ardour for excellence. Join one in every of our dynamic groups, the place you may play a pivotal position in shaping Gallagher’s future and unlocking unparalleled alternatives for each shoppers and your self.OverviewYou will assist drive technique, design and ship the progressive thought management content material and advertising packages that competitively differentiate Gallagher’s Benefits & HR Consulting operation.You will work instantly with enterprise, divisional, regional, follow and trade vertical material authorities and entrepreneurs to develop content material centered on our prospects’ most urgent ache factors and market tendencies. You will lead inside communications to our gross sales groups to make sure they know what content material, insights and knowledge can be found, the place to entry the content material, the way to use the content material in displays, consultative conversations and conferences.You will assess opponents’ content material advertising efforts and develop advertising packages that showcase our present service/consulting choices and differentiate us.You will produce numerous forms of deliverables to assist our gross sales progress by means of new enterprise growth, accelerating alternative velocity and increasing and retaining present enterprise.As the Content Marketing Manager, you make sure the well timed and efficient implementation of all core content material advertising plans. This contains challenge administration for core content material creation, distribution and program measurement, for nationwide surveys, tendencies studies, magazine-style articles/publications, infographics, web site content material and associated deliverables. Channel distribution contains advertising automation (electronic mail) campaigns, web sites, nationwide webinars, digital promoting, public relations and social media, to call a number of.You will frequently assess and assist annual planning, settling the most effective method to core content material alignment and positioning alongside gross sales objectives and goal market wants. You will assist drive the content material technique for the division (core content material, follow, trade vertical thought management) looking for to enhance and innovate our content material advertising efforts. You will deploy the challenge administration assets to ship and execute on the advertising packages.ResponsibilitiesDrive content material technique, develop and ship content material advertising packages for the division, areas, practices and trade verticals together with an editorial calendar (studies, surveys, webinars, whitepapers, and so on.), and the supporting paid, earned and owned media programsOwn challenge plans, timing and budgeting for core contentChampion worth proposition and positioning for Organizational Wellbeing consulting options all through all contentUnderstand the place our income comes from and determine untapped alternatives so as to guarantee content material helps driving towards these targetsDevelop lead era packages in collaboration with regional, follow and trade vertical advertising leads, regional advertising, marketing campaign administration and advertising automation teamsEnsure acceptable advertising program monitoring and KPIs are established and ship common reporting on program effectivenessPartner with in-house artistic company, advertising automation, internet and social media groups to combine key messaging and positioning by means of all collateral supplies and supply strategic path empowering groups to develop copy for advertising communications deliverables together with, electronic mail and internet content material, case research, newsletters, brochures, and different supplies as neededCoordinate the approval course of with inside and exterior companions for challenge deliverablesQualificationsRequired:Bachelor’s diploma in advertising communications or related subject and seven years associated expertise.Highly Preferred:Excellent writing expertise, each technical and narrativeExperience growing and main challenge plans and editorial calendars together with content material releases, advertising program supply and executionExperience gathering particulars on market dynamics, consumer wants and expertise, and utilizing this information to construct compelling content material that highlights the worth of a service providingExcellent time administration and interpersonal expertiseExperience main direct reportsAdditional InformationClick Here (https://www.isrvr.com/is/DigitalAsunits/EligiblityRequirements/index.html) to assessment our U.S. Eligibility NecessitiesWe provide aggressive salaries and advantages, together with: medical/dental/imaginative and prescient plans, life and accident insurance coverage, 401(Ok), worker inventory buy plan, instructional expense reimbursement, worker help program, versatile work hours (availability varies by workplace and job perform), coaching packages, matching present program, and extra.
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