According to crew chief and new Inman contributor Sarah Bennett, video advertising and marketing gives great return on funding while you comply with these methods.
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I went from a desk job to being a homemaker, however after the start of my second little one, I knew I wished one thing totally different. So in 2016, I obtained my shiny new actual property license. I’ve now been within the trade for seven years and have seen superb development.
Over the years, I’ve constructed my crew. My husband, Josh, shares my ardour for serving to individuals with a agency basis in enterprise operations and has a knack for advertising and marketing. After a couple of years, we determined to develop the crew past a household enterprise and added three crew members.
So what’s been our secret? It’s easy, our advertising and marketing. In the years since I began my actual property profession, advertising and marketing has dramatically modified, and it’ll proceed to take action. I’ve realized that being adaptable in your advertising and marketing efforts is a very powerful a part of making a sustainable technique.
Social media is the place we’ve actually leaned in, and it has confirmed to be a robust advertising and marketing tactic for us. We predominantly use Instagram, Facebook, TikTok and YouTube, however Instagram is the place we generate essentially the most engagement.
We presently have greater than 6,000 followers mixed throughout all of our channels, making us one of many most-followed actual property companies in our market.
Video has been the largest sport changer for our crew, and our success displays that. In 2023, we had been liable for near $30 million in manufacturing.
Here are a few of the suggestions we’ve realized over the previous few years to leverage the candy spot video advertising and marketing holds amongst at the moment’s shoppers.
1. When it involves content material, don’t be boring
We attempt to take our on a regular basis life and make it attention-grabbing, normally by means of humor. During a household trip to London, I made a “itemizing” video about Buckingham Palace, noting that with 248 bedrooms and 78 loos, inspections would take eternally and that an appraiser was going to have a tough time discovering comps.
2. We like to tie into a preferred on-line pattern, meme or tune
I really like the pattern of lip-syncing to an current audio clip and used that in a video to supply just a little perception into the lifetime of an actual property skilled. Another video that includes rooms that Barbie would love had the film’s theme tune because the audio.
3. Real property serves because the background for the video
The video is, or ought to be, primarily centered on entertaining viewers. I’ve a tender spot for a video tour of a house that was the backdrop for a snowball combat starring our daughters.
4. Videos about numerous holidays are at all times successful
They are well timed, like this one the place I obtained some assist at an open home from a really previous good friend.
5. We like to create a narrative in our movies
That retains individuals watching, ready to see how the story ends. The Grinch at a winter open home, and the dancing Pumpkin Head at a fall open home are nice examples of protecting individuals engaged whereas showcasing our experience.
6. Each piece of content material we create is unique and distinctive
We don’t do cookie-cutter. We present customized consideration to every video, which is clearly well-planned and “directed.”
7. Our movies are at all times on model
We make use of a clear and welcoming aesthetic and convey a constructive and approachable tone, all of which displays how we current ourselves to our purchasers and group.
8. We have a full-time particular person devoted to creating our movies
This has produced an incredible return on funding. I prefer to say “You gotta be in it to win it,” and this can be a excellent instance of how spending cash on advertising and marketing has positively impacted our manufacturing and benefited our backside line.
With actual property, there is no such thing as a ceiling: (*8*) exhausting you’re employed is how far you’re going to make it. My recommendation for aspiring brokers at the moment? Focus on the one factor you need to excel at, and hold working to make it occur.
Sarah Bennett is proprietor, CEO and lead of Team Sarah, the Number 1 crew at Better Homes and Gardens Real Estate Medley within the Midlands of South Carolina. Connect along with her on Facebook and Instagram.
https://www.inman.com/2023/11/07/8-video-marketing-strategies-that-grew-my-real-estate-team/
