Vimeo Marketing launches to give marketers an integrated toolset for enabling audience engagement and supporting business growth

Vimeo Marketing launches to give marketers an integrated toolset for enabling audience engagement and supporting business growth, Inc.Vimeo’s end-to-end resolution combines capabilities for managing the viewer expertise, rapidly creating high-quality movies, and distributing content material at scaleNEW YORK, Nov. 02, 2023 (GLOBE NEWSWIRE) — Vimeo, the world’s most progressive video expertise, in the present day introduced the launch of Vimeo Marketing, which offers marketers with a single, integrated toolset for video internet hosting, enhancing, and distribution – all to assist them higher interact audiences and develop their companies via the facility of video.The new providing addresses the rising want for an end-to-end video advertising and marketing resolution in an period dominated by video, estimated to characterize roughly 80 p.c of web visitors in the present day in accordance to business estimates. With Vimeo Marketing, marketers at organizations of all sizes now have entry to a whole set of video advertising and marketing instruments that may assist them drive efficiency on practically each channel.“Video advertising and marketing has usually been seen as a model consciousness play that was reserved for large manufacturers with large budgets. At Vimeo, our imaginative and prescient is extra inclusive – centered on serving to extra people and organizations unlock the potential of video,” mentioned Ashraf Alkarmi, Vimeo’s chief product officer. “Vimeo Marketing is an essential a part of that imaginative and prescient. It offers a unified set of capabilities that may assist marketers in all places optimize engagement, improve conversions, and construct model loyalty. And it’s all based mostly on our deep expertise and innovation from serving greater than 300 million customers and greater than 10 thousand enterprise firms – whereas serving as a house to greater than 650 million ad-free movies.”As an integrated providing, Vimeo Marketing delivers all of the instruments that marketers want to train full management over the viewer expertise, effectively edit movies with precision, and simply distribute content material to maximize attain. Key capabilities of the answer embody:Managing viewer experienceUnparalleled high quality and management over internet hosting, giving marketers unfettered management over the look and really feel of their movies together with:Story continuesMultiple audio tracks: Upload as many audio tracks to a single participant as you need, and unlock descriptive audio, multi-language audio, and commentary tracks to unlock localization and attain a broader audience.Multi-language auto captioning: Go world with automated closed captions in seven languages (English, French, German, Japanese, Korean, Portuguese, and Spanish) to interact numerous audiences. No handbook transcription required.New participant customizations: Get much more management over the look and really feel of your participant with our expanded set of participant customization controls. Add your model brand, replace your participant colours, and toggle sure controls on or off, so you’ll be able to give your viewers all the things they want and nothing they don’t.Creating and editingFast, simplified enhancing workflows for higher staff collaboration—with drag-and-drop footage, textual content, and audio capabilities, in addition to real-time previews and the potential to pair instruments with Vimeo’s AI-powered creation suite. The options embody:Timeline-based editor: Vimeo’s new editor affords the identical stage of management and flexibility of a professional-grade video editor, however with the additional advantage of by no means having to depart the Vimeo platform.Add a number of media belongings in a single body: The new editor additionally has split-screen results and permits you to embody two (or extra) movies or photos on the display without delay.Integrating at scaleMore integrations to share movies wherever and in all places—permitting you to incorporate ad-free movies into any marketing campaign and shut the loop by monitoring efficiency throughout each channel, from one centralized analytics dashboard, enabling integration with:Social video platforms comparable to YouTube, LinkedIn, X, and Meta: YouTube integration enhancements, for instance, allow you to publish immediately, simulcast dwell occasions, and use advert creation templates designed particularly for YouTube.CRM platforms comparable to Marketo, HubSpot, Salesforce Marketing Cloud, and others: Updated CRM integrations embody added help for Salesforce Marketing Cloud and will quickly replace Vimeo’s Hubspot integration—to entry your Vimeo movies immediately from Hubspot and rapidly add them to marketing campaign belongings.Vimeo Marketing offers high quality, management, and cross-team accessibility in a single full video providing to assist marketers, content material creators, and business homeowners interact their audiences, and improve conversions and model loyalty.Vimeo Marketing is out there in the present day on Vimeo’s enterprise and choose on-line plans, with new capabilities changing into accessible by the top of the yr. Find out extra on the Vimeo advertising and marketing web page: VimeoVimeo (NASDAQ:VMEO) is the world’s most progressive video expertise. We allow anybody to create high-quality movies to join higher and carry concepts to life. We proudly serve our rising group of greater than 300 million customers — from inventive storytellers to globally distributed groups on the world’s largest firms. Learn extra at ContactLeroy [email protected]

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