Brightcove (NASDAQ: BCOV), the world’s most trusted streaming expertise firm, immediately introduced it’s welcoming Acquia, the digital expertise chief, to its roster of consumers. By integrating Brightcove’s Emmy Award-winning expertise and options, Acquia will probably be ready to create premium, video-forward experiences to improve advertising and marketing methods and leverage the facility of video for its clients.
“Digital video is an important engagement and conversion device for entrepreneurs. To efficiently harness its energy, corporations want a full-feature associate that may assist them handle, stream and distribute their video to ship for his or her customers at scale,” stated Marc DeBevoise, CEO of Brightcove. “We’re excited to have Acquia leverage Brightcove’s revolutionary platform and experience to present seamless, video-fueled person experiences that drive engagement, allow knowledge assortment and analytics to information their advertising and marketing technique, and in the end drive conversions and outcomes.”
“Leveraging the Brightcove platform for video advertising and marketing will allow Acquia to extra readily share our information about market and expertise tendencies with our group,” stated Jennifer Griffin Smith, Chief Market Officer, Acquia. “We consider utilizing video will make our data extra accessible to extra folks and permit them to simply uncover and browse it.”
Acquia offers digital options to assist clients construct safer, extra productive, and extra inclusive digital experiences. The Acquia digital expertise platform, Acquia Open DXP, presents capabilities for content material administration, digital asset administration, advertising and marketing automation, personalization, and buyer knowledge administration.
Acquia joins different notable enterprise corporations powering their inside and exterior video methods with Brightcove’s streaming expertise, together with DocuSign, General Motors, Johnson & Johnson, Marriott, Sephora, United Healthcare, Wendy’s, and Yelp.
Brightcove will probably be a visitor presenter on the upcoming Acquia Engage convention in Boston (November 14-15, 2023). The occasion focuses on digital innovation and options thought-provoking audio system, breakout classes, and workshops with business consultants.
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