DUBLIN , Nov. 17, 2023 /PRNewswire/ — The “Advertising Industry in South Africa 2023” report has been added to ResearchAndMarkets.com’s providing.South Africa’s promoting {industry} has recovered because the pandemic. Digital promoting is rising greater than 4 occasions quicker than conventional promoting, fuelled by the growing variety of web customers. The major avenues are Google search engine advertising and marketing, social media promoting, and promoting on closed networks. With streaming companies like Netflix promoting to subsidise cheaper plans, conventional promoting faces rising competitors. Many South African businesses are subsidiaries of worldwide firms WPP, Omnicom, Publicis, Interpublic Group and Dentsu, which collectively account for round 80% of South African promoting spend.Changing PanoramaThe promoting surroundings is altering as TV audiences and print readership declines and other people learn and watch on-line. Increased consumption of digital media has resulted in a big shift to digital promoting spend. Facebook was probably the most used social media platform by South African firms for promoting functions in 2022. Influencer advertising and marketing is turning into a software for some manufacturers to join with their audience. Companies are more and more utilizing buyer behaviour information to inform their promoting methods.ChallengesA weak financial system ends in decrease promoting budgets and even fewer adverts being created. The {industry} is essentially owned by a handful of main worldwide holding firms, making it troublesome for smaller businesses to compete, though there are area of interest alternatives. The massive presence of worldwide firms has additionally resulted within the {industry} convey comparatively untransformed. As digital promoting will increase and extra companies are counting on know-how to attain their audiences, the unreliable provide of electrical energy poses severe challenges and threats.Report CoverageThis report on the promoting {industry} in South Africa consists of info on the state of the {industry}, main tendencies and points, notable gamers and elements that affect its success.There are profiles of 37 firms together with main businesses resembling Ogilvy, Dentsu, TBWA and Publicis, media businesses resembling The MediaShop and out of doors promoting firms resembling Outdoor Network and Tractor.Key Topics Covered: 1. INTRODUCTION2. DESCRIPTION OF THE INDUSTRY2.1. Industry Value Chain2.2. Geographic Position2.3. Size of the Industry3. LOCAL3.1. State of the Industry3.2. Key Trends3.3. Key Issues3.4. Notable Players3.5. Corporate Actions3.6. Regulations3.7. Enterprise Development and Social Development4. AFRICA5. INTERNATIONAL6. INFLUENCING FACTORS6.1. Loadshedding6.2. Economic Environment6.3. Labour6.4. Racial Discrimination and Racist Ads6.5. Technology, R&D, Innovation6.6. Environmental Issues7. COMPETITIVE ENVIRONMENT7.1. Competition7.2. Ownership Structure of the Industry7.3. Barriers to Entry8. INDUSTRY SUMMARY9. OUTLOOK10. INDUSTRY ASSOCIATIONSCOMPANY PROFILESAccenture Song Production Studios (South Africa) (Pty) LtdAdvert Outpost (Pty) LtdAdvert Outpost Two Thousand and Seven (Pty) LtdADreach (Pty) LtdBlack Khaki Advertising (Pty) LtdBlueprint Advertising Agency (Pty) LtdBoo Media and Communication (Pty) LtdBoomtown (Pty) LtdBusi Ntuli Communications (Pty) LtdCatgraphics (Pty) LtdDentsu South Africa (Pty) LtdFCB Africa (Pty) LtdGray Advertising Africa (Pty) LtdHorsley’s Marketing Services CCIncubeta SA Operations (Pty) LtdJ Walter Thompson Company South Africa (Pty) LtdJCDecaux South Africa (Pty) LtdJoe Public (Pty) LtdKena Outdoor (Pty) LtdMcCann Worldgroup South Africa (Pty) LtdMedia Shop (Pty) Ltd (The)MetropolitanRepublic Integrated Communications (JHB) (Pty) LtdMMS Communications South Africa (Pty) LtdMullen Lowe Group (South Africa) (Pty) LtdNethwork (Pty) LtdOgilvy and Mather South Africa (Pty) LtdOutdoor Network LtdOutsmart Outdoor Advertising (Pty) LtdPenny Black Outdoor (Pty) LtdPrimedia (Pty) LtdProvantage (Pty) LtdSouthern Ambition 1385 CCTBWA South Africa (Pty) LtdTractor Media Holdings (Pty) LtdVMLYR (Pty) LtdWunderman Thompson (Pty) LtdFor extra details about this report go to https://www.researchandmarkets.com/r/31nl4jAbout ResearchAndMarkets.comResearchAndMarkets.com is the world’s main supply for worldwide market analysis studies and market information. We give you the most recent information on worldwide and regional markets, key industries, the highest firms, new merchandise and the most recent tendencies.Media Contact:Research and MarketsLaura Wood, Senior [email protected] For E.S.T Office Hours Call +1-917-300-0470For U.S./CAN Toll Free Call +1-800-526-8630For GMT Office Hours Call +353-1-416-8900U.S. Fax: 646-607-1907Fax (exterior U.S.): +353-1-481-1716Logo: https://mma.prnewswire.com/media/539438/Research_and_Markets_Logo.jpgSOURCE Research and Markets
https://www.benzinga.com/pressreleases/23/11/n35852281/south-africa-advertising-industry-report-2023-a-shift-from-traditional-to-digital-unfolds
