Work at Vertos Medical IncPosition:Content Marketing ManagerLocation:Aliso Viejo, CAJob Id:188# of Openings:0Content Marketing ManagerPOSITION SUMMARYResponsible for creating academic and compelling healthcare-related content material throughout numerous mediums, whereas additionally growing and executing content material advertising methods that align with organizational goals and assist drive engagement. Serve as a voice of the group, making certain that every one content material is constant, cohesive, informative, and adheres to company branding and messaging tips to determine the group as a trusted trade chief. Collaborate with the advertising division, cross-functionally, and exterior distributors to attain organizational goals.ESSENTIAL FUNCTIONS OF THE POSITIONContent Strategy Development: Collaborate with the Marketing staff and distributors to develop content material methods aligned with organizational model goals and goal audiences.Identify key matters and themes that assist organizational advertising objectives and resonate throughout affected person, healthcare skilled, direct-to-consumer (DTC), and referral audiences.Brand Messaging: Develop a deep understanding of our model, messaging, claims, and medical citations. Manage consistency, cohesiveness, and uniformity in all supplies and guarantee compliance with regulatory necessities. Incorporate any new messaging and information to the company claims matrix.Copywriting and Content Creation: Craft clear, concise, partaking, high-quality copy and content material for numerous advertising wants together with weblog posts, articles, social media posts, website positioning campaigns, web site and touchdown pages, e mail campaigns, product descriptions, commercials, shows, video scripts, press releases, and extra. Adjust writing type to totally different mediums and goal audiences. Identify alternatives for innovation and suggest new content material concepts that align with our company and academic goals. Ensure that every one content material is according to our model voice, type, and tips.Editing and Proofreading: Review and edit content material to make sure accuracy, readability, grammar, and adherence to model tips. Proofread all written supplies to get rid of errors and inconsistencies, and to keep up a excessive commonplace of high quality and professionalism. Function as the first reviewer on all communications and paperwork for content material submission.Presentation Decks: Oversee and handle content material updates throughout a number of presentation decks, making certain that messaging, information, and citations are uniform and constant.Collaboration and Stakeholder Engagement: Work carefully with cross-functional groups, together with Marketing, Market Access, Sales, HR, R&D, Clinical, and distributors to align content material efforts with general advertising initiatives. Collaborate with material consultants inside the group to assemble insights and create authoritative content material.Research and Insights: Conduct thorough analysis to realize a complete understanding of the ache administration discipline, procedures inside the house, and our audiences. Use the insights to tell and enrich content material creation, making certain it resonates with our audiences. Stay up to date on trade tendencies, automation sources, rising writing strategies, and finest practices in copywriting.Maintain and improve skilled and technical data by on-the-job coaching, attending academic workshops, reviewing skilled publications, establishing private networks, and collaborating in skilled societies.Support compliance with the corporate high quality requirements, FDA rules and steering, relevant EU Medical Device directives, relevant ISO requirements, and different pertinent nation particular medical regulatory necessities.Perform particular initiatives and different duties as assigned.EDUCATION AND/OR EXPERIENCERequiredBachelor’s diploma or equal expertise in related discipline (advertising, enterprise, communications, journalism, and so on.).A minimal of 5 years related expertise in content material advertising and copywriting roles, demonstrating experience in each areas.Experience in growing and executing content material advertising methods that align with model goals and drive engagement.Demonstrated expertise in creating and managing compelling content material throughout numerous mediums (e.g., weblog posts, articles, social media, movies, infographics).Experience in managing and coordinating content material manufacturing with cross-functional groups and exterior stakeholders.Experience with AP and AMA type guides.Strong understanding of content material advertising finest practices and optimization strategies and website positioning and copywriting rules.Familiarity with digital advertising channels and platforms, together with social media, e mail advertising, and web site content material administration methods.BonusMaster’s diploma in related discipline.Knowledge of healthcare trade and healthcare-related content material.Experience within the medical system trade, ideally within the ache administration, spinal surgical procedure, or associated specialties.SKILLS, ABILITIES, AND CHARACTERISTICSAbility to investigate content material efficiency metrics and make data-driven choices to enhance content material technique.Strong organizational expertise and eager consideration to element.Excellent communication expertise with the power to work successfully in a staff setting.Exceptional writing, proofreading and enhancing expertise, with a robust command of grammar, spelling, and punctuation.Demonstrated capability to create compelling, well-researched, and audience-centric content material and replica.Takes initiative, nice satisfaction, and possession in work.Ability to successfully have interaction with staff members of all ranges and throughout departments.Self-directed with capability to successfully work underneath tight deadlines, adapt simply, and handle a number of initiatives independently, with endurance.Adaptable and thrives in a dynamic and fast-paced setting.Tech savvy: superior pc expertise, notably in MS Word, MS PowerPoint, and Adobe; proficient in cell/cloud sources together with Box, Monday.com, and CRM software program (ideally Salesforce and associated plug-in purposes), and comfy studying new technical methods as wanted (Zoom, Slack, Smartsheet, and so on.).PHYSICAL REQUIREMENTS/WORK ENVIRONMENTTravel (Distributed Workforce)- Approximately 10% of time might be spent touring for staff conferences, conferences, or conferences.Physical Demand- While performing the duties of this job, the worker is usually required to face, stroll, and sit for prolonged durations of time. Light bodily effort required by dealing with objects as much as 20 kilos often and/or as much as 10 kilos continuously. Specific imaginative and prescient talents required by this job embrace shut imaginative and prescient, distance imaginative and prescient, depth notion, and skill to regulate focus in relation to journey and working a private pc. The bodily calls for described listed below are consultant of those who have to be met by an worker to efficiently carry out the important capabilities of this job. Reasonable lodging could also be made to allow people with disabilities to carry out the important capabilities.Mental Demand- Moderate to excessive diploma of focus resulting from quantity, complexity, and/or “stress” of labor. Ability to make crucial considering expertise choices underneath stress.Work Environment-Potential publicity to bloodborne pathogens, prescribed drugs, chemical compounds, needles, and sharps, and radiation (from x-ray / fluoroscopy and comparable medical tools).Meet and preserve buyer/medical facility entry necessities, together with common or periodic drug screenings and background checks with a passable lead to accordance with Company necessities and the necessities of the client/medical facility attending.When working in a house workplace setting, a devoted workplace with minimal distractions which assures most privateness of pc screens to guard confidential and delicate info is required; highspeed web connectivity is required to work successfully.Disclaimer:The above statements are meant to explain the final nature and degree of labor being carried out by workers assigned to this place. They will not be meant to be construed as an exhaustive checklist of all duties, duties and expertise required of all workers assigned to this place. Nothing on this job description restricts administration’s proper to assign or reassign duties and duties to this job at any time.In addition to providing an important tradition and work setting, Vertos additionally provides the next advantages:Health InsuranceMedicalDentalVisionBasic Life and AD&DSupplemental Life & AD&DLong-Term DisabilityHealth Care and Dependent Care Flexible Spending Accounts (FSAs)Health Savings Accounts (HSAs) with employer contributionPaid Time OffPaid Time OffPaid HolidaysJury/Witness Duty LeaveBereavement LeaveParental Leave Salary ContinuationShort-Term Disability Salary ContinuationOther Benefits401(okay) Retirement Savings Plan with employer matchEmployee Assistance ProgramVoluntary Accident, Critical Illness, Hospital Indemnity and AuthorizedAccess to BenefitHUB reductions for 200,000 + vendorsPay Range:$100,000 – $125,000 per yearApply for this PositionWe produce and distribute content material by a number of the world’s main and most valued brandsHearst Television,Birmingham, AL, United StatesCox Automotive,Prestonsburg, KY, United StatesCox Communications,Manchester, CT, United StatesCox Communications,Pensacola, FL, United States#J-18808-LjbffrWe produce and distribute content material by a number of the world’s main and most valued brandsNational Staffing Solutions,Anchorage, Alaska, United States, 99503National Staffing Solutions,Anchorage, Alaska, United States, 99508Jackson Therapy Partners,Newport News, Virginia, United States, 23628#J-18808-Ljbffr
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