The billboard inspired folks to vote for their most well-liked look utilizing a QR code that redirected them to a polling web site. With no context offered, the web site hinted at a wager. Beardo, a male grooming and way of life brand from the home of Marico Limited, has introduced Aditya Roy Kapur as brand ambassador. Beardo had pre-launch advertising marketing campaign that includes Kapur on an unbranded out-of-home (OOH) show. The show introduced two contrasting pictures of Kapur: one clean-shaven and the opposite with a beard. The billboard inspired folks to vote for their most well-liked look utilizing a QR code that redirected them to a polling web site. With no context offered, the web site hinted at a wager.
Beardo seeded details about the marketing campaign by way of meme pages, fan pages, influencers, and varied digital platforms. A couple of days into the activation, Kapur lastly unveiled the ballot outcomes on his social media story – showcasing his followers preferring his bearded look as the clear winner, with the caption, “@beardo.official, you win! Let’s chat.” A day later, Kapur and Beardo collectively launched a launch video on Instagram.
This marketing campaign aimed to harness curiosity, social media engagement, and influencer advertising to attain its goal of reinforcing the bearded look of Aditya Roy Kapur as the patron most well-liked persona and Beardos’ purpose for signing him on as an ambassador.Talking concerning the collaboration, Kapur stated, “This brand is one thing I relate to, on a private stage. My beard, my fashion and the angle I’ve at the moment, are what makes me, me… This avatar is certainly me as my most BEARDO self, the proper expression of who I’m at the moment. That’s why this collaboration is so special- it feels very genuine to me.”Sujot Malhotra, CEO of Beardo, describes the brand new marketing campaign. “Beardo is a persona pushed brand that’s aspirational and stylish. We are thrilled to have Aditya Roy Kapur as a face of our brand and consider this can be a win-win partnership with Beardo and Aditya each complementing one another. We actually like the brand new rugged, uncooked and actual persona that Aditya has been embodying currently and we consider he is a good ambassador to tens of millions of males on the market on the journey of discovering the OG Beardo inside.”
Marico is one in all India’s main shopper merchandise firms, within the world magnificence and wellness house. In FY 2022-23, Marico recorded a turnover of about USD 1.2 billion by way of its merchandise offered in India and chosen markets in Asia and Africa.First Published on Nov 22, 2023 8:38 AM
https://www.storyboard18.com/quantum-brief/aditya-roy-kapur-signs-on-as-brand-ambassador-for-maricos-beardo-17732.htm
