In 1996, Bill Gates wrote an essay titled “Content Is King”. It turned the course of digital advertising and marketing. In it, he means that many of the cash generated on the web would come from content material, akin to broadcasting.
27 years later and that phrase continues to be round with as a lot energy. Dwindling consideration spans and fierce competitors for viewers engagement pose the query: How to chop by all of the noise and seize the eye of our audience?
We will delve into solutions and methods for this quest in our “Mastering Video Marketing For Business Growth” webinar with Sessions on July 20. The session will assist you uncover the methods, strategies, and greatest practices that can assist you harness the potential of video and unlock new alternatives to captivate your viewers.
Reserve your ticket for our subsequent webinars right here
With the exponential rise of on-line video consumption, firms and people have the distinctive alternative to interact and join with their viewers in a extra charming and interactive approach. Users spend 33% longer on pages the place video content material was current, Alexandra Klara Jura, Head of Video at Video Intelligence AG, shares with us. Video advertising and marketing has grow to be a game-changer for companies. From driving model consciousness to boosting conversions, video has grow to be an important instrument for attaining enterprise progress.
You may have the chance to be taught insider ideas and work together stay with two business specialists sharing their insights for leveraging the ability of video to drive conversions and progress.
You will be taught:
Understanding the influence of video: Explore the statistics and developments that reveal the ability of video in capturing consideration, growing engagement, and driving conversions.
Crafting compelling video content material: Learn the artwork of making charming and shareable movies that resonate together with your audience, successfully conveying your model message and worth proposition.
Optimising video distribution channels: Discover the simplest platforms and methods for distributing and selling your video content material, maximising its attain and influence.
Harnessing the ability of storytelling: Explore methods to use storytelling strategies to create emotional connections together with your viewers, leaving an enduring impression that drives loyalty and buyer retention.
Measuring success and refining your technique: Gain insights into key metrics and analytics to trace the efficiency of your video advertising and marketing efforts, permitting you to refine your technique and frequently enhance outcomes.
1) Leo Falkenstein is the Co-Founder and Executive Producer at Consume Media – a video advertising and marketing company primarily based in Atlanta Georgia. With 12+ years of expertise in Video Producing and Video Marketing expertise, Leo works with high-growth startups and established companies to create video advertising and marketing methods which are aligned with firm objectives.
2) Andrey Andonov is a Film Director & Producer at The Recursive. А agency believer within the energy of storytelling, Andrey has devoted over 15 years to perfecting his craft as a filmmaker. He’s honed his expertise in producing, writing, taking pictures, modifying, and directing a various vary of codecs and genres. In addition to his work at The Recursive, Andrey has directed and produced quite a few quick movies, commercials, and two characteristic movies, together with the HBO Max-streaming hit NoOne (2017) and Yatagan (2020).
Get your ticket for the webinar to obtain the information and instruments essential to harness the complete potential of video advertising and marketing, creating compelling content material that drives views, engagement, and finally, enterprise progress. Check out our earlier webinar right here.