Fanfix‘s new Chief Marketing Officer is a well-traveled exec whose work expertise consists of gigs at progressive media firms. Loren Piretra, a veteran of Twitch, Red Bull, Playboy, and the NFL, will look to supercharge creator income as Fanfix’s CMO.
In her new position, Piretra will look to stimulate additional development for an organization that has already paid out $11 million to its creator group. Fanfix, based by Harry Gestetner and Simon Pompan throughout their faculty years, claims to have pulled in additional than $40 million in complete income. Pirertra will work alongside the remainder of the Fanfix exec staff on international advertising campaigns, media methods, model positioning, and creator engagement initiatives.
“We are thrilled to welcome Loren Piretra as Fanfix’s Chief Marketing Officer,” Gestetner stated in a press release. “Her unparalleled experience and observe report in pioneering methods align completely with our mission to optimize creator-fan relationships via our Gen Z-focused clear content material platform.”Subscribe to get the most recent creator informationSubscribe
Prior to becoming a member of Fanfix, Piretra labored at Playboy, the place she helped construct the OnlyFans competitor Centerfold. Before that, she held roles associated to influencer advertising at Twitch, Red Bull, and the NFL. A press launch from Fanfix notes that Piretra was the primary rent within the influencer/creator verticals in any respect of her earlier stops.
In an interview with Forbes, Piretra stated that “the creative and resourceful nature of social-centric creators” drew her to Fanfix. The monetization hub has steadily expanded its fan funding platform, which now consists of link-in-bio companies amongst its options.
Piretra sees Fanfix as a flexible platform able to empowering its customers. “We present creators tangible alternatives to assist them monetize their content material with entry to real-time earnings, which in flip, may be life-transforming,” she advised Forbes. “There are many inspiring tales of Fanfix creators’ earnings enabling them to repay money owed, achieve entry to increased training, assist their households, buy houses, and extra.”
As Fanfix’s new CMO, Piretra may also help write extra of these inspirational tales. Additional particulars about Fanfix’s monetization choices may be discovered via its web site.