NEW YORK, Nov. 02, 2023 (GLOBE NEWSWIRE) — Vimeo, the world’s most revolutionary video expertise, at the moment introduced the launch of Vimeo Marketing, which supplies marketers with a single, integrated toolset for video internet hosting, enhancing, and distribution – all to assist them higher have interaction audiences and develop their companies via the ability of video. The new providing addresses the rising want for an end-to-end video advertising answer in an period dominated by video, estimated to symbolize roughly 80 p.c of web site visitors at the moment in accordance to business estimates. With Vimeo Marketing, marketers at organizations of all sizes now have entry to an entire set of video advertising instruments that may assist them drive efficiency on practically each channel. “Video advertising has usually been seen as a model consciousness play that was reserved for giant manufacturers with huge budgets. At Vimeo, our imaginative and prescient is extra inclusive – targeted on serving to extra people and organizations unlock the potential of video,” stated Ashraf Alkarmi, Vimeo’s chief product officer. “Vimeo Marketing is an vital a part of that imaginative and prescient. It supplies a unified set of capabilities that may assist marketers in all places optimize engagement, enhance conversions, and construct model loyalty. And it’s all primarily based on our deep expertise and innovation from serving greater than 300 million customers and greater than 10 thousand enterprise firms – whereas serving as a house to greater than 650 million ad-free movies.” As an integrated providing, Vimeo Marketing delivers all of the instruments that marketers want to train full management over the viewer expertise, effectively edit movies with precision, and simply distribute content material to maximize attain. Key capabilities of the answer embrace: Managing viewer experienceUnparalleled high quality and management over internet hosting, giving marketers unfettered management over the feel and appear of their movies together with: Multiple audio tracks: Upload as many audio tracks to a single participant as you need, and unlock descriptive audio, multi-language audio, and commentary tracks to unlock localization and attain a broader viewers.Multi-language auto captioning: Go international with automated closed captions in seven languages (English, French, German, Japanese, Korean, Portuguese, and Spanish) to have interaction numerous audiences. No guide transcription required.New participant customizations: Get much more management over the feel and appear of your participant with our expanded set of participant customization controls. Add your model brand, replace your participant colours, and toggle sure controls on or off, so you’ll be able to give your viewers the whole lot they want and nothing they don’t. Creating and editingFast, simplified enhancing workflows for higher staff collaboration—with drag-and-drop footage, textual content, and audio capabilities, in addition to real-time previews and the potential to pair instruments with Vimeo’s AI-powered creation suite. The options embrace: Timeline-based editor: Vimeo’s new editor provides the identical degree of management and adaptability of a professional-grade video editor, however with the additional advantage of by no means having to depart the Vimeo platform.Add a number of media belongings in a single body: The new editor additionally has split-screen results and permits you to embrace two (or extra) movies or photographs on the display without delay. Integrating at scaleMore integrations to share movies wherever and in all places—permitting you to incorporate ad-free movies into any marketing campaign and shut the loop by monitoring efficiency throughout each channel, from one centralized analytics dashboard, enabling integration with: Social video platforms corresponding to YouTube, LinkedIn, X, and Meta: YouTube integration enhancements, for instance, allow you to publish straight, simulcast dwell occasions, and use advert creation templates designed particularly for YouTube.CRM platforms corresponding to Marketo, HubSpot, Salesforce Marketing Cloud, and others: Updated CRM integrations embrace added assist for Salesforce Marketing Cloud and can quickly replace Vimeo’s Hubspot integration—to entry your Vimeo movies straight from Hubspot and rapidly add them to marketing campaign belongings. Vimeo Marketing supplies high quality, management, and cross-team accessibility in a single full video providing to assist marketers, content material creators, and enterprise homeowners have interaction their audiences, and enhance conversions and model loyalty. Vimeo Marketing is accessible at the moment on Vimeo’s enterprise and choose on-line plans, with new capabilities changing into out there by the tip of the 12 months. Find out extra on the Vimeo advertising web page: https://vimeo.com/campaigns/vimeo-marketing. About Vimeo Vimeo (NASDAQ:VMEO) is the world’s most revolutionary video expertise. We allow anybody to create high-quality movies to join higher and convey concepts to life. We proudly serve our rising group of greater than 300 million customers — from inventive storytellers to globally distributed groups on the world’s largest firms. Learn extra at www.vimeo.com. Media ContactLeroy [email protected]
https://www.globenewswire.com/news-release/2023/11/02/2772239/0/en/Vimeo-Marketing-launches-to-give-marketers-an-integrated-toolset-for-enabling-audience-engagement-and-supporting-business-growth.html
