Marketers worldwide know the significance of getting a strong social media advertising technique – and a key a part of that is discovering the very best occasions to submit on social media.
The previous adage ‘timing is every part’ holds very true on this planet of social media, the place the distinction between a submit that fades into obscurity and one which goes viral can usually be only a matter of when it was shared.
With an always-growing array of social platforms internet hosting billions of customers worldwide, it has by no means been more difficult to face above the noise and make your voice heard on social.
To decide the very best occasions to submit on social media in 2024, we reviewed unique information from main social media administration instruments.
It’s necessary to notice that the info from these sources current quite a lot of findings and options, which underscore the truth that social media is an ever-evolving panorama. The most vital factor is knowing the habits of your personal audience.
Let’s dive in.
The Best Times To Post On Social Media
Source
Day Of Week
Time To Post
Sprout Social
Tuesday and Wednesday
9 a.m. – 2 p.m. Local
Hootsuite
Monday
12 p.m. EST
CoSchedule
Friday, Wednesday, and Monday (in that order)
7 p.m. Local
Best occasions to submit on social media: 9 a.m. – 2 p.m.
Best days to submit on social media: Monday and Wednesday.
Worst days to submit on social media: Saturday and Sunday.
Determining an excellent time for posting on social media normally is sophisticated, as every platform is completely different, with distinctive customers, options, and communities.
When deciding which social media platforms to give attention to, you must think twice about your model’s audience and overarching targets.
If you’re seeking to attain a community of pros, LinkedIn is likely to be an excellent match; in case your model is hoping to talk to Gen Z customers, you would possibly contemplate TikTookay or Snapchat.
This explains why – when analyzing information from Sprout Social, Hootsuite, and CoSchedule on the very best general occasions to submit on social media – we are able to draw some similarities but in addition see quite a lot of suggestions.
Weekdays emerge as a transparent winner. CoSchedule and Sprout Social each spotlight Wednesday as an excellent day, with Hootsuite and CoSchedule additionally highlighting Mondays as a robust day for engagement.
The commonest time vary among the many sources is within the morning to mid-afternoon, with CoSchedule offering some very particular options for post-timing.
Both CoSchedule and Sprout Social agree on avoiding Saturdays and Sundays.
The Best Times To Post On Facebook
Source
Day Of Week
Time To Post
Sprout Social
Monday to Thursday
8 a.m. – 1 p.m. Local
Hootsuite
Monday and Tuesday
1 p.m. EST
CoSchedule
Friday, Wednesday, and Monday (in that order)
9 a.m. Local
Best occasions to submit on Facebook: 8 a.m. – 1 p.m.
Best days to submit on Facebook: Weekdays.
Worst day to submit on Facebook: Sunday.
Facebook stays essentially the most used social media platform on this planet, with the biggest promoting market share (16%).
While it’s skilled a shift in consumer demographics over latest years – now catering to older customers – its recognition continues to climb, and its potential as a model advertising instrument can’t be disputed.
Regarding the very best occasions to submit on Facebook, all of our sources agree that weekdays are greatest. Sprout Social, Hootsuite, and CoSchdule all title Monday as a fantastic day to interact on Facebook, together with calling out varied different days of the week.
There is a basic consensus that Sundays ought to be averted.
The sources range of their options for optimum time slots, however usually talking, early to mid-morning appears to be the most well-liked choice.
The Best Times To Post On YouTube
Source
Day Of Week
Time To Post
SocialPilot
Sunday
2-4 p.m. EST
HubSpot
Friday and Saturday
6-9 p.m. Local
Best occasions to submit on YouTube: 2-4 p.m. on weekdays and Sep 11 a.m. on weekends.
Best days to submit on YouTube: Friday, Saturday, and Sunday.
Worst day to submit on YouTube: Tuesday.
As the second most visited website on this planet and the second most used social platform globally, YouTube gives an unparalleled alternative for manufacturers and people to attach with audiences by video.
And with its continued enlargement – by introducing options like YouTube Shorts, initiatives like increasing the methods creators can receives a commission on the platform, and its growing recognition as a search engine – the platform exhibits no indicators of slowing.
YouTube is not only a video-sharing website; it’s a sturdy advertising instrument that empowers companies to lift model consciousness and drive significant engagement.
Finding latest information on the very best occasions to submit on YouTube proved tougher than for another channels, so these suggestions ought to be taken with a grain of salt.
While HubSpot suggests Friday and Saturday are the strongest days to publish on YouTube, SocialPilot particularly calls out Sunday as essentially the most partaking day – so it’s price experimenting with all three.
SocialPilot doesn’t particularly title the worst day, however in keeping with HubSpot, you’d be smart to avoid Tuesday.
Both sources counsel the afternoon as an efficient time for posting in the course of the week. SocialPilot specifies that publishing within the mornings on weekends (Sep 11 a.m.) is efficient, so that is necessary to keep in mind.
The Best Times To Post On Instagram
Source
Day Of Week
Time To Post
Sprout Social
Tuesday and Wednesday
9 a.m. – 1 p.m. Local
Hootsuite
Wednesday
2 p.m. EST
HubSpot
Saturday
6-9 p.m. Local
CoSchedule
Wednesday, Friday, and Tuesday (in that order)
9 a.m. Local
Later
Monday
4 a.m. Local
Best occasions to submit on Instagram: 8 a.m. to 1 p.m.
Best day to submit on Instagram: Wednesday.
Worst day to submit on Instagram: Sunday.
From its origins as a photo-sharing platform, Instagram has advanced into probably the most standard social media networks on this planet – and an indispensable advertising instrument.
With billions of customers – 90% of whom are following no less than one enterprise – Instagram has develop into a robust engine for ecommerce, model consciousness, and community-building.
As a pacesetter within the social media house, Instagram continuously gives new codecs and options for customers to check out – from Reels to Stories, consumer quizzes and polls, and extra.
We consulted a handful of sources to find out the highest posting occasions for Instagram and got here away with a blended bag of solutions.
Wednesday seems to take the cake as essentially the most constantly really useful day, with CoSchedule, Sprout Social, and Hootsuite all suggesting it.
Generally, our sources appear to lean in direction of weekdays as being strongest for Instagram engagement – except HubSpot, which recommends Saturday.
In phrases of timing, the morning to noon hours appear to be your greatest guess, particularly round 8 a.m. by 1 p.m. HubSpot and Later present occasions that considerably differ from different sources, which means that effectiveness can range based mostly on viewers and content material sort.
The Best Times To Post On TikTookay
Source
Day Of Week
Time To Post
Sprout Social
Tuesday and Wednesday
2-6 p.m. Local
Hootsuite
Thursday
10 p.m. EST
SocialPilot
Tuesday and Thursday
2 a.m. and 9 a.m. EST
HubSpot
Friday
6-9 p.m. Local
Best time to submit on TikTookay: Inconclusive.
Best day to submit on TikTookay: Tuesday.
Worst day to submit on TikTookay: Inconclusive.
While it’s a relative newcomer to the fold, TikTookay has shortly develop into probably the most beloved social platforms worldwide – and is drawing manufacturers in growing numbers.
With the common consumer spending practically 54 minutes on the app each day, it’s laborious to beat the maintain that TikTookay has amongst audiences. By optimizing your presence there, you possibly can stand to generate some spectacular returns in your advertising efforts.
So, what’s the very best time to submit on TikTookay? The jury is out on this one – and it might take additional experimentation in your half to seek out the candy spot that engages your viewers.
Tuesday appears to rise to the highest among the many sources we consulted, with Wednesdays and Thursdays additionally getting suggestions. Generally talking, it seems to be like midweek is an efficient time to check out your TikTookay content material, however there are many discrepancies within the information.
While HubSpot named Friday as the very best day, it additionally highlighted that Saturdays and Thursdays are sturdy for B2B manufacturers, and Saturdays and Sundays work nicely for B2C manufacturers.
Sprout Social discovered Sunday to be the worst performing day, whereas Monday and Tuesday are the worst days, in keeping with HubSpot.
We additionally discover a mixture of really useful time slots, from early morning to mid-afternoon and likewise night being recommended.
The Best Times To Post On Snapchat
Snapchat, the pioneer of ephemeral social media content material (and the inspiration behind Instagram Stories), gives distinctive alternatives to succeed in youthful demographics.
It differs from different platforms in the way it works and the kind of content material that engages there. Snapchat usually facilities round showcasing real-time experiences and genuine behind-the-scenes content material versus polished advertising content material.
This makes Snapchat an advantageous but usually underutilized instrument in digital advertising. But it shouldn’t be missed, particularly provided that the platform continues to innovate.
While we now have seen 10 a.m. – 1 p.m. cited as the very best occasions to submit on Snapchat in varied secondary sources across the web, we now have discovered no latest unique information to both verify or refute this.
Given this, we’d suggest testing out completely different occasions and days based mostly on the behaviors and existence of your audience after which iterating based mostly in your outcomes (which is what you ought to be doing throughout the board, regardless!)
The Best Times To Post On Pinterest
Source
Day Of Week
Time To Post
Sprout Social
Wednesday to Friday
1-3 p.m. Local
HubSpot
Friday
3-6 p.m. Local
CoSchedule
Sunday, Monday, and Tuesday (in that order)
8 p.m. Local
Best occasions to submit on Pinterest: 3-6 p.m.
Best day to submit on Pinterest: Friday.
Worst day to submit on Pinterest: Sunday.
Pinterest, as soon as considered a easy inspiration board-style website, has as we speak develop into a essential participant on this planet of ecommerce.
Businesses can leverage Pinterest to showcase their merchandise and drive conversions, but in addition to develop and develop model consciousness and sentiment.
Success on Pinterest might be discovered by sharing brand-specific imagery, optimizing for cell, and interesting to your viewers’s sense of aspiration and inspiration.
Friday, alongside different weekdays, is constantly talked about as a robust day amongst our sources. On the opposite finish, Sunday is usually named because the least efficient day for posting on Pinterest.
When it involves essentially the most fruitful posting time on the platform, it seems that the late afternoon to early night, particularly round 3-6 p.m., is perfect for greatest engagement.
The Best Times To Post On X (Twitter)
Source
Day Of Week
Time To Post
Sprout Social
Tuesday to Thursday
9 a.m. – 2 p.m. Local
Hootsuite
Monday and Wednesday
10 a.m. – 1 p.m. EST
CoSchedule
Wednesday, Tuesday, and Friday (in that order)
9 a.m. Local
HubSpot
Friday and Wednesday (in that order)
9 a.m. to 12 p.m. Local
Best occasions to submit on X (Twitter): 9 a.m. to 12 p.m.
Best days to submit on X (Twitter): Wednesday and Friday.
Worst day to submit on X (Twitter): Sunday.
X (previously often called Twitter) has lengthy been a spot for entrepreneurs to attach and have interaction with their viewers, be part of trending conversations, and construct neighborhood.
The real-time nature of X (Twitter) differentiates it from different social platforms and permits for spur-of-the-moment and reactionary advertising strikes. And with CEO Elon Musk’s huge plans for the app, it’s undoubtedly an area to observe.
When in search of the highest days to submit among the many sources we consulted, Wednesday and Friday are most frequently talked about – with Sprout Social specifying Tuesday by Thursday.
Hootsuite nominates Monday and Wednesday as the highest days, proving that weekdays reign supreme on X (Twitter).
Like many different platforms, Sunday appears to be the least efficient day for post-engagement.
Looking for the very best occasions to submit on X (Twitter)?
Late morning, from round 9 a.m. to midday, appears to be essentially the most really useful time – although, as all the time, this can differ based mostly in your particular viewers and the kind of content material you might be sharing.
We all the time suggest testing and experimenting to see what works for you.
The Best Times To Post On LinkedIn
Source
Day Of Week
Time To Post
Sprout Social
Tuesday to Thursday
10 a.m. – 12 p.m. Local
Hootsuite
Monday
4 p.m. EST
CoSchedule
Thursday, Tuesday, and Wednesday (in that order)
10 a.m. Local
HubSpot
Monday, Wednesday, and Tuesday (in that order)
9 a.m. – 12 p.m. Local
Best occasions to submit on LinkedIn: 10 a.m. – 3 p.m.
Best days to submit on LinkedIn: Tuesday, Wednesday, and Thursday.
Worst days to submit on LinkedIn: Weekends.
Though initially a platform for professionals, LinkedIn has picked up steam in recent times, changing into a hub of engagement and a frontrunner amongst social media networks.
It’s additionally an important instrument for companies that wish to attain enterprise executives and decision-makers, in addition to potential candidates.
Done proper, LinkedIn content material can go a great distance in constructing a public notion of your model and offering deep worth to your audience.
Digging into the info, we are able to see that weekdays present the most important alternatives for engagement on LinkedIn, which is hardly shocking. Tuesdays by Thursdays are sometimes talked about as the highest days, with Mondays additionally highlighted by Hootsuite and HubSpot.
All of our sources agree that weekends are much less efficient for LinkedIn posts.
If you’re trying to find the proper time, you would possibly attempt your hand at posting from late morning to mid-afternoon, based mostly on what these sources found.
But (and to not sound like a damaged document) your outcomes might differ based mostly in your model, area of interest, audience, and content material.
What Is The Best Time For You To Post On Social Media?
Finding the very best occasions to submit on social media requires a fragile mix of testing, experimentation, and private analytics.
And it by no means hurts to begin your journey with trade insights like those we’ve coated on this article.
By aligning your content material technique together with your audience and attempting out completely different posting methods – making an allowance for these really useful time slots – it is possible for you to to find out what works greatest for you and considerably improve your social media presence and engagement.
Sources of information, November 2023.
All information above was taken from the sources beneath.
Each platform performed its personal in depth analysis, analyzing thousands and thousands of posts throughout varied social networks to seek out the occasions when customers are most engaged.
Sources:
Sprout Social analyzed practically 2 billion engagements throughout 400,000 social profiles.
Hootsuite analyzed hundreds of social media posts utilizing an viewers of 8 million followers. For its Instagram updates, it analyzed over 30,000 posts.
CoSchedule analyzed greater than 35 million posts from greater than 30,000 organizations.
SocialPilot studied over 50,000 YouTube accounts and over 50,000 TikTookay accounts to compile its information.
Later analyzed over 11 million Instagram posts.
HubSpot surveyed over 1,000 world entrepreneurs to discern the very best occasions to submit on social media. For its Instagram-specific information, it partnered with Mention to investigate over 37 million posts.
More assets:
Featured Image: Kaspars Grinvalds/Shutterstock
https://www.searchenginejournal.com/best-time-to-post-social-media/501609/
