Boutique PR Firm Honored for Outstanding Strategy for Bellabeat Ivy Media CampaignNEW YORK, Dec. 14, 2023 /PRNewswire/ — BPM-PR Firm, a frontrunner in the PR and communications house, was awarded the Grand Prize for Strategy of the Year by PR Daily’s Content Marketing Awards. PR Daily’s Content Marketing Awards honor organizations and people who’ve demonstrated excellence in the subject of content material advertising and marketing and have made a major impression on their business. Winners characterize an elite group of storytellers who know how one can create content material that stands out amongst the crowded media panorama. Their artistic works have led to success for each their organizations and purchasers. The award spotlights BPM-PR Firm’s work on the Bellabeat media marketing campaign, which enacted a gracefully layered media method for their Bellabeat Ivy, a wearable wellness tracker designed specifically for girls, and its corresponding cell app. BPM-PR Firm’s strategic imaginative and prescient resulted in a media marketing campaign that generated over 195 media placements, not together with tv, with a complete advert worth estimate of over $34 million and a UVM (distinctive guests per thirty days) estimate of greater than 3 million impressions. The 18-year-old boutique PR agency is understood for crafting distinctive media messages that transfer the world by implementing modern PR methods and delivering unparalleled marketing campaign outcomes.
PR Daily Content Marketing Awards – BPM-PR Firm Wins Strategy of the Year
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“We are thrilled to be awarded the Grand Prize for Strategy of the Year by PR Daily. This is a phenomenal manner for us to shut out 2023,” states Monique Tatum, CEO of BPM-PR Firm. “We have seen phenomenal development at roughly 150% year-over-year with no intention of slowing down. This award is a testomony to our gifted crew’s exhausting work and dedication. It reveals our dedication to delivering modern and efficient content material advertising and marketing methods that drive outcomes for our purchasers.”
BPM-PR Firm’s profitable technique concerned a complete and built-in PR content material advertising and marketing method to extend model visibility and interact goal audiences. The crew instantly took a powerful stance inside all PR messaging, sharing how the Bellabeat Ivy is a shocking wearable wellness tracker that additionally serves as a jewellery assertion piece appropriate for the trend, life-style, and wellness media market. This method positioned the Bellabeat Ivy as a tool for a girl in each stage of her life, from the onset of her interval by means of fertility planning, being pregnant, and menopause. This technique enabled the crew to saturate the information quicker for trend, magnificence, and life-style segments on high of nationwide information.
The effort included ways like vacation present guides, wellness information inclusions, Olivia Culpo’s endorsement announcement for the Bellabeat Ivy inflicting a fast rise to prominence in the information with whip-quick responses to points like the overturn of Roe v. Wade and girls’s knowledge privateness issues. BPM-PR additionally recruited OBGYN, endometriosis, health, and meditation specialists to include into the PR technique, resembling serving as Bellabeat Podcast visitors, to offer quotes on diet, menstrual cycle phases, postpartum melancholy, sexual well being, and total wellness. These efforts culminated in BPM-PR Firm submitting the Bellabeat Ivy for their well-deserved award win as a TIME Best Invention for Wellness. The media marketing campaign then strategically and efficiently graduated to securing main know-how media critiques in shops like The Verge and Mashable.”As a boutique PR agency, our work really speaks for itself; nevertheless, I might be remiss if I didn’t additionally give credit score to the truth we work with genuinely phenomenal purchasers. Bellabeat is a dynamic model with top-tier merchandise worthy of all the consideration obtained inside its media marketing campaign. They are excellent champions for girls’s well being,” continues Monique Tatum. “We love our purchasers and what we do inside the PR realm, and it reveals once you take a look at our purchasers in the media.”For extra details about BPM-PR Firm, media requests, and their PR Daily Content Marketing Strategy of the Year Award, please name 1.877.841.7244 or e-mail [email protected].ABOUT BPM-PR FIRMFounded in 2005, BPM-PR Firm (Beautiful Planning Marketing & PR), is a number one public relations agency based mostly out of New York City with workplaces in Los Angeles, California, and Washington D.C. The Firm is understood for crafting powerfully distinctive media messages that transfer the world by implementing modern public relations methods and delivering unparalleled PR marketing campaign outcomes. Industry sectors for the Firm embody trend, magnificence, life-style, know-how, wellness, specialists, occasion PR, and company communications. The Firm’s elite consumer roster have included names like Armitron, Bellabeat, The Moulin Rouge, Sabon, Subtl Beauty, The Mane Choice, and lots of extra. BPM-PR intricately designs every media marketing campaign to layer and persistently stage up its purchasers’ PR and media efforts. For extra info, go to www.bpm-prfirm.com.SOURCE BPM-PR Firm
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