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Experts are predicting that content material era will expertise one other seismic shift in 2024 with extra immersive experiences. Brands may have extra entry to rising applied sciences, reminiscent of digital actuality and augmented actuality, to join with their viewers.
With extra data-driving insights, entrepreneurs will concentrate on authenticity. Additionally, entrepreneurs will broaden viewers attain with extra personalized, cross-platform content material.
Chelsea Alves, a marketing consultant at UNmiss, shared her ideas on new trends: “Content marketing should prolong past weblog posts and may embrace a wide range of completely different choices for consumption, reminiscent of short-form and long-form movies, shareable graphics, interactive content material experiences, quizzes and extra.”
– Cyndee Woolley, C2 Communications, The SWFL 100
https://thearkansas100.com/enterprise/2024/01/03/2024-marketing-trends-to-incorporate-into-your-strategy/16165
