This week, Lee-Ann welcomes trade OG, Declan Dunn, to the Affiliate Marketing Podcast to focus on AI and Affiliate Connections. Declan is a progress developer and the founding father of the AI Optimist Podcast. There was a lot to cowl in this episode that we’ve determined to make it a two-parter! Let’s start with Part One – be part of us on the identical time, identical place subsequent week, to tune in to Part Two.
Listen in right here for all the insights:
“The job isn’t straightforward”
Lee-Ann mentions the large stress that’s positioned on affiliate managers to succeed and the truth that the job isn’t straightforward. She asks Declan in regards to the difficulties confronted by affiliate managers studying to craft the proper pitch.
Declan says, “If I might say one factor, it’s good to say ‘do it quick’, however what’s humorous is if you happen to’re constructing long term relationships, you may have to have the opportunity to spend time. I get pushback on a regular basis. I’ve had a CEO buddy of mine at all times considering, ‘you’re not doing something’. I mentioned: ‘they’re not responding but. They’re an enormous firm’. Now, you form of have to maintain your floor, however the different finish is it’s a actuality.
Instead of chilly calling, I discuss chilly listening. My aim isn’t to promote them on my program, as a result of the percentages of you getting a fast sale, I imply, anyone signing up – usually if you happen to do, they’ve method an excessive amount of time and is probably not a terrific performer. It’s laborious, as a result of it’s an indicator of time.”
Back to fundamentals
Lee-Ann factors out that lots of what Declan mentions is form of going in opposition to the grain of what most affiliate managers get taught, which is transactional promoting. She says, “You’re mainly telling us all to throw that out the window, return to fundamentals, take into consideration the individual that you’re talking to and what’s related to them, and make that first two strains of your e mail pitch.”
Declan replies, “One of the largest pet peeves isn’t realising that this channel is about communication. And so it’s very easy to sit down, write a fast sequence, put it into your CRM, what have you ever, and let it go. That’s simply, I’m saying that’s what we used to do, as a result of we didn’t have something you may have as we speak. And so we used to have to use persuasion as a result of we used to strive to like management you.
So, as an alternative of creating it a grind, don’t pound individuals. Start realising you can have a few pre-written messages firstly.”
There’s a spot for funnels
Declan acknowledges the benefits and disadvantages of funnels, “Funnels are nice as soon as they know you and you’re onboarding them. That’s the opposite factor. Managers will shut the deal and then it’s like, ‘okay, good luck, go to work’. That’s once you gotta get the affiliate to really do one thing and giving them a sequence there may be sensible. See, they know you although. Okay, so now you’re not making an attempt to open the door. The door is open. Guide me how to do it and to really get them to take motion as a result of that’s half two of getting them to take the subsequent step.
So I don’t say that you just don’t automate. I believe that automation is de facto sensible. But it’s that upfront, opening the door, having the ability to get in there.”
Don’t Forget! Tune in subsequent Thursday to hear to the second a part of this dialog with Declan. In the meantime, you may subscribe to Declan’s channel The AI Optimist, right here
Listen to discover out extra about:
Affiliate Gold and the significance of failing in order to succeed
Epistemic Curiosity
Pet peeves from affiliate managers that also resonate – this trade is about relationships!
Key segments of this podcast and the place you may tune in to go direct:
[11:55]: Learning from a brand new technology
[14:24]: The significance of an excellent topic line
[21:23]: Time to return to fundamentals?
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